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Lamborghini, a company known for its massive wailing naturally aspirated supercars, might launch a turbocharged V8 model.
Bragging an impressive 600 hp from an undisclosed engine, the company says its SUV concept will be priced less than the Gallardo and Aventador and aimed to sell around 3,000 units per year.
The Lamborghini Urus SUV Concept couldn’t remain a mystery for very long. Just a couple of days ago, photos of the exotic SUV leaked onto the Internet and we even got treated to a teaser video ahead of its 2012 Beijing Motor Show debut.
Now the Italian exotic automaker has made the Urus official, with the Lamborghini SUV packing “output of around 600 hp” with no confirmation of what will actually be powering it. Regardless, Lamborghini is aiming to redefine the entire SUV category by combining exotic styling, a luxurious interior, outstanding performance, and everyday usability into the Urus.
Despite not releasing any specifications on what will potentially power the production model, Lamborghini promises that it’ll offer a best-in-class CO2 figure among the competition. Target markets for the Urus include the United States, United Kingdom, Germany, Russia, the Middle East, and of course, China. Lamborghini hopes to produce around 3,000 units a year.
“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”
And for those wondering where the Urus name comes from, it’s derived from the world of bulls, naturally. The Urus is also known as Aurochs and is one of the world’s largest, most wild ancestors of domestic cattle.
Exotic performance aside, Lamborghini really hopes that the Urus SUV will achieve what no other Lamborghini model currently achieves: packing the family comfortably with a generous amount of space for luggage or shopping bags. Along with its permanent all-wheel drive powertrain, Lamborghini will be making sure the production Urus will use plenty of lightweight technology inside and out.
To set new benchmarks in the handling department, the Urus will have a low center of gravity with a highly variable bodyshell height. Adjustable aerodynamic pieces include a height-adjustable front spoiler, a deflector on the rear windshield, and an adaptive rear spoiler.
The Urus will roll on 24-inch wheels and the concept model will feature a rich, lightly shimmering red paint. There will be plenty of carbon fiber components to check out. No conventional exterior mirrors will be seen, the SUV will utilize “small and aerodynamically optimized cameras” to monitor traffic conditions around the vehicle.
GALLERY: Lamborghini Urus SUV Concept
Lamborghini Urus — remember the name. It’s the Italian supercar manufacturer’s second foray into the utility vehicle market and the object of much media attention leading up to its debut at the Beijing Auto Show next week.
Photos leaked onto the internet early today giving us the gory details about what sort of styling to expect from the newest fighting bull, but we’re still without verified specifications. It might make sense for the veritable V10 engine powering the 575-hp Gallardo to find a new home as the Urus’ heart, but it’s only a guess.
Czech site autoforum.cz leaked these pictures early on today, and the images show off the Lamborghini Urus’ edgy character with its sharp lines that remind us of the Lamborghini Aventador. It’s also worth taking a look at that interior, which certainly brings the full Lamborghini package, including jet-fighter-like switches and displays.
We still don’t know what’s the power behind the Urus, but we hope to hear they’ve managed to put one of the brands famous V10s in there, presumably the V10 that’s in the Gallardo, making 575-hp.
GALLERY: Lamborghini Urus
This morning we reported that the new Lamborghini SUV will be named the Urus. Hours later, Lambo released a teaser image (if you can call it that) of the SUV ahead of the scheduled Beijing Motor Show debut.
Showing almost nothing about the final design, the sketch composed of five lines confirms one thing. It looks close to the leaked photos we have already seen, despite revealing very little.
The SUV is rumored to be run by the same V10 that’s in the Lamborghini Gallardo, which makes 575 hp.
Check back for the full reveal of the Lamborghini SUV on Monday, though history indicates that something is likely to leak over the weekend.
Although initial reports had said that the nameplate “MLC” would be attached to the SUV, is has been reported that the name will be Urus. There were also rumors that “Deimos” could be the name, as Lamborghini trademarked it recently, but they must be saving it for another upcoming model.
Urus is the name of the larger ancestor of today’s domestic cattle, and it follows in line with Lambo’s naming scheme, using the names of bulls for its cars.
The Lambo is rumored to be run by the same V10 that’s in the Gallardo, making 575-hp, and will be based on the same platform as the Audi Q7, Porsche Cayenne and VW Touareg.
[Source: China Car Times]