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 |  Feb 14 2011, 10:44 AM

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As a part of Fiat’s control of Chrysler, the company will breath new life into its Lancia division by re-launching it using rebadged versions of Chrysler products – including the new 2011 300.

Powering many of the vehicles will be Chrysler’s new 3.6-liter Pentastar V6 engine, as well as several diesel choices. Lancia has not said if it will offer a Hemi-powered version of the Thema (rebadged 300) in Europe.

In addition, the new Lancia lineup also includes a compact car that isn’t offered in North America, the Ypsilon. It’s based on a stretched version of the Fiat 500 platform and could make its way to the U.S. in one form or another.

Set to be unveiled at the Geneva Auto Show, look for updates from the show and photos of the new Lancia lineup starting March 1st.

Just think, now you can feel at home when you rent a Lancia Flavia from Hertz to cruise the Mediteranian coast.

GALLERY: 2011 Lancia Lineup

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 |  Dec 15 2010, 8:48 AM

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Fiat will look to reinvent its struggling Lancia brand at the Geneva Auto Show, breathing some life into the marque by unveiling its new flagship luxury sedan.

Rather than an all-new vehicle or some small European-style model, the new Lancia luxo-barge (rumored to be called Thema) will be a direct result of Fiat’s takeover of Chrysler. That being said, the Thema will actually be a rebadged version of the Chrysler 300. Hardly a volume model, Fiat hopes to sell 10,000 to 15,000 units in Europe, using the car as a way to boost the brand’s image.

Power for the Thema will come from a 230-hp 3.0-liter V6 turbodiesel, and while that’s likely to be the most popular engine choice, Lancia will also offer both the V6 and V8 engines available in North America.

In addition to the Thema, Lancia will also unveil a new version of its Ypsilon model, which will be offered as both a five-door and three-door, with the new model expected to help grow the brand’s overall sales from 112,000 last year to 300,00 in 2014.

[Source: Automotive News]

Get Complete 2011 Chrysler 300 Details Here before the car’s unveiling at the 2011 Detroit Auto Show