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The award is bestowed upon the car with the most unique styling design of the year, and there were 46 original competitors in this years contest. Those 46 were boiled down to three finalists, the Range Rover Evoque, the Volkswagen Up! and the Citroen DS5.
Design experts were brought in to give their recommendations to the jury of journalists who would choose the winners. One of the design experts, Sam Livingstone, said the Evoque is, ”a totally fresh take on SUV–crossover that also delivers unquestionably on being from the long lineage of Range Rover.”
The Evoque is styled like nothing else before it, and gets a nice mix of classic land rover as well as new age crossover styling.
The new Land Rover Range Rover Evoque Convertible isn’t set to be officially unveiled until the 2012 Geneva Motor Show, but it appears that photos of the convertible crossover have hit the Internet early.
The Range Rover Evoque Convertible will be the world’s first premium convertible SUV and is based on the Evoque three-door model. Due to the lack of a solid roof, the convertible variant weighs in 165 lbs heavier than its non-convertible counterpart.
It’s believed that the Evoque Convertible will feature the same powerplants as the standard models, with more details to be released at Geneva. We have to admit, the convertible variant of the Evoque looks surprisingly good. Perhaps this is the start of a new era of convertible SUVs?
GALLERY: Range Rover Evoque Convertible
The Evoque was up against some stiff competition this year. Other contenders up for the award included BMW X3, Dodge Durango, Dodge Journey, Ford Explorer, Jeep Wrangler, Mercedes-Benz M-Class, MINI Countryman, Saab 9-4x and Volkswagen Touareg.
According to Motor Trend, the Land Rover Range Rover Evoque passed each of its six criteria for the distinction (Advancement In Design, Engineering Excellence, Efficiency, Safety, Value and Performance Of Intended Function) with flying colors.
Based on the Land Rover LR2, the Evoque is an evolutionary leap over its predecessor, says Motor Trend. Even though it shares a platform with the LR2, the Evoque performs considerably better in every way. “The Evoque is meant to appeal to the buyer who ranks style, content, and fuel efficiency above approach and departure angles,” says Motor Trend.
Just a few of Evoque’s perks that wowed the judges included its Terrain Response handling and AWD system, its stylish design, roomy cargo area, emission reduction, improved fuel economy and impressive value (it has a price tag of $43,995 – not too shabby when you see all the great features it comes with).
Discuss this story at RREvoqueForum.com