There was a time when the term “luxury pickup truck” seemed like an oxymoron, but premium pickups are in high demand these days.
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Automakers are increasingly using targeted consumer events as the location from which to launch a new vehicle and for the past several years the Texas State Fair has (understandably) been one of the more popular venues for pickup truck manufacturers. This year’s event saw the introduction of the new top-trim Dodge Ram Laramie Longhorn edition truck – with a seriously intricate and high-grade interior.
The cabin itself looks like a pair of pricey cowboy boots with plenty of detailing and full leather throughout. There are also unique items like rear seatback pockets that resemble saddlebags with a steer-logo buckle. There’s also plenty of custom stitching, badges and genuine woodgrain interior trim.
“We took Ram Laramie Longhorn’s design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector’s-grade shotgun or a horseman’s saddle,” said Ryan Nagode, head of design for the project. “The metal work and leather work are second to none.”
The new Laramie Longhorn trim level is available on 1500, 2500 and 3500 models with five two-tone color schemes, and 20-inch wheels (on 1500 models). There’s also a model-specific Sagebrush and White Gold exterior combo – as seen in the photos above and below.
“The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars,” said Fred Diaz, CEO of the Ram Truck Brand. “The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job – towing the horse trailer, taking the crew to the game, picking up supplies. It’s ready to go from the dirt to downtown.”
As much as it may be ready, we’ve got a feeling we’ll see it in a country music video long before we see it in the mud.
Make sure to check out all the impressive details in the gallery below:
GALLERY: 2011 Ram Laramie Longhorn Edition
Official release after the jump: