BF Goodrich Plans to Teach Shaun White How to Drive [Videos]

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In what is a clearly a great marketing stunt, BF Goodrich is teaming up with Olympic Gold Medalist Shaun White to teach him how to drive. And by driving, we mean the typical fashion we expect to see with BF Goodrich – tearing up tires all over the track. White had the privilege of going… Continue Reading...

BFGoodrich Tires Launches “Bolt On” Ad Campaign Inspired by the Animal Kingdom [video]

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BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign.  As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting… Continue Reading...
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