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In what is a clearly a great marketing stunt, BF Goodrich is teaming up with Olympic Gold Medalist Shaun White to teach him how to drive. And by driving, we mean the typical fashion we expect to see with BF Goodrich – tearing up tires all over the track.
White had the privilege of going to San Bernardino Airport where he met up with three of Team BFG’s members: Samuel Hubinette, Lars Wolfe and James Shearer. Each driver represented a different facet of motorsport, drifting, time attack and King of the Hammers, respectively.
Despite not even knowing how to drive a manual when the day began, White seemed to be a quick learner and was extremely fascinated with drifting – something expected from a persona like White.
Check out several videos after the break of Shaun White and BF Goodrich.
GALLERY: BF Goodrich and Shaun White
BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign. As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting on grip by installing a set of their high-performance street tires, while the Behind The Scenes video (also after the jump) gives us a taste of some of the other animals we’ll see in future “Bolt On” ads.
Although the animal kingdom analogies will be at the heart of this campaign, the ads also feature two stars in the automotive world and members of the TeamBFG program. Two-time Formula Drift champion Samuel Hübinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel. The vehicle featured in the broadcast ad is a Mitsubishi Lancer Evo X with BFGoodrich g-Force Super Sport A/S tires.
The new campaign features a media plan that includes a variety of television, print and Internet advertising mediums. Kudos to BFGoodrich for thinking outside the box on this campaign and injecting some humor and style into their “Bolt On” ads. We look forward to seeing what animal makes a cameo in the next one.
[Source: BFGoodrich Tires]