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Due to financial insolvency, Russian TVR owner, Nikolai Smolenski, split TVR into multiple entities in December, 2006. But now, the British sportscar company returns beginning with the launch of an all new website with a redesigned logo inspired by the original emblem from 1954.
According to the website, TVR will provide clients with pre-owned TVR Griffith and Sagaris models and completely rebuild them to a more modern specification, including a new 6.2 liter V8 engine producing 426-hp and 420 lb.-ft of torque. Sound familiar? That’s because TVR is actually using the General Motors supplied LS3 crate engine. If a client already owns a TVR, they can bring their personal vehicles in to receive that overhaul as well.
Also, TVR now offers brand new Sagaris, Tuscan convertible, Tuscan MK II, Cerbera, Chimaera and Griffith to be brought to individual specifications. No word yet on how much the line of TVRs will cost, but judging by it’s obscurity and low production volume, we’re sure it won’t be cheap.
Toyota officially launched the all-new Camry last week, and Nissan took advantage of this situation in a very 21st century method of subterfuge.
When the sedan was unveiled, Toyota found that the word “Camry” had been acquired on social media service Twitter by rival Nissan North America. Anyone searching the Camry on Twitter during the launch, would receive a tweet regarding product news from Nissan.
Nissan took advantage of the fact that it knew Toyota would launch the Camry with special attention to Twitter. Nissan discovered that the key word Camry had not been locked up so it purchased what Twitter terms a “Promoted Tweet” allowing the automaker to acquire a selection of search terms for 24 hours that included “Camry”, “Toyota Camry” and “mid-sized car”.”Toyota blew it,” crowed one Nissan manager. “They simply didn’t protect their intellectual property.”
Nissan has become increasingly competitive especially against Toyota. U.S sales of the Altima are up more than 18 percent through July, compared to Toyota’s 8 percent Camry fall. The decline was primarily a result of inventory issues stemming from the March 11 earthquake. The Camry has been America’s top selling passenger car for 13 of the past 14 years. The Camry vastly outsells the Altima, but Nissan has been making up ground in recent years.
Check out our full review of the Camry here!
GALLERY: Toyota Camry
[Source: Automotive News]
The often-spied follow-up to Ferrari‘s 612 Scaglietti will make its debut on January 21st – but you won’t get to see it. The car’s unveiling is by invitation only, and will take place only at 6 A.M. Eastern Standard Time.
The invitation’s Italian text loosely translates into “Get ready to jump on board… Ferrari invites you to discover an all-new Ferrari in preview.” So far, all we know is that the car will have some kind of V-12 powerplant, and hopefully eschew the awkward looks of the 612 for something more graceful.