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Although Chrysler initially planned for an ambitious 165 dealer roll-out for their Fiat brand, so far only 12 dealers nationwide are operational, 8 more expected by the end of the week.
Fiat said in September, 2010 that it wanted to see their dealerships open by the end of February, but only 30 to 40 franchises will have their facilities open by mid-March. At this rate, 130 of the dealerships should be running by September, 2011. With that said, dealers are only expected to get their inventory sometime towards the end of March. Fiat USA head Laura Soave stated that Fiat was “…a tiny bit behind schedule”, and we applaud her diplomatic way of framing the issue.
[Source: Automotive News]
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