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There are no strings attached either. There is no initial deposit necessary. Nor are there additional road tax, servicing, roadside assistance, or warranty fees. Even comprehensive insurance will be a part of the 95 Euro deal.
VW marketing boss, Luca de Meo, explains simply, “All you have to do is put fuel in it.” What’s more, there are no age limitations for the promotion either. The youngest drivers are usually paying the highest insurance premiums but they will be eligible for the up! leasing promo as well. Previously, Peugeot offered a similar promotion called “Just Add Fuel” but limited the incentive to drivers that are over the age of 25 only.
Luca de Meo continued, “This is the most important new car for the VW brand and we need new customers, especially young people.” Sources have claimed that similar promotions will be offered in Britain as well but no word on how much the promo will cost when translated into the British market.