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Kia introduced a new special edition Soul dubbed the “Shadow Dragon” at the North American International Auto Show in Detroit.
From afar, the Shadow Dragon gives off a sinister impression with its black paint, but Kia kept its usual sense of fun at the car’s unveiling at the Detroit Auto Show. Kia’s press unveiling was presented like an infomercial, emcee’d by TV pitchman Anthony “Sully” Sullivan. With Sully calling the shots, models pulled the wrapping off the Shadow Dragon Soul, revealing a giant stuffed hamster sitting in the driver’s seat.
Featuring a matte black dragon design on the hood and rear, the Shadow Dragon Soul is based on the Soul+ like the other special editions the Denim and Ignation.
The black motif extends to the interior with black leather trimmed seats, the first leather seats on any Soul model.
The special edition Shadow Dragon Soul is now available in dealerships, priced at $18,195.
Gallery: 2010 Kia Shadow Dragon Soul
Official release after the jump: