Lexus Soliciting Customer Feedback With Lexus Advisory Board

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Lexus Soliciting Customer Feedback With Lexus Advisory Board
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Lexus is soliciting the advice of some 20,000 owners for opinions on product features, social media and demographic information. “This is a great way of listening to customers,” said Deborah Senior, Lexus corporate manager of marketing strategy and communications. According to Senior, incentives like cash cards as a monthly draw prize helped draw in the… Continue Reading...