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Exploring the inspiration for F Sport
Known for comfortable luxury, we take a look at the Lexus brand’s emerging focus on performance.
One could argue that the F Sport brand hasn’t exactly been a resounding success for Lexus, or at least as much as they had hoped it would have been by now.
But the Japanese automaker is looking to make a push on its performance accessory line, launching a new series titled ‘F Sport Fridays’ in hopes to raise awareness on the brand through videos. Essentially, F Sport Fridays will educate consumers on what F SPORT is, where it came from, and what its goal is.
Unfortunately, F Sport Fridays isn’t exactly the most exciting thing to watch, especially on a Friday. Jeff Koford, Lexus F Sport Performance Manager, does a great job explaining what F Sport is and what it has to offer, but the video lacks the things that would inspire us to run out and buy ourselves F Sport products. So if you’re listening F Sport, showing some real footage of a car testing on the track while explaining about Fuji Speedway would go a long way with your potential consumers.
Watch the first installment of F SPORT Fridays after the break.
Lexus is offering a special on its F-Sport lineup of parts with up to $300 available as a discount. The F Sport lineup consists of expensive bolt-on parts like intakes and mufflers, but some pieces, like the swaybar kit, will do a lot to wake up your Lexus.
The F-Sport lineup is ostensibly meant to bridge the gap between the standard Lexus products and their IS-F and LF-A sports cars. Sort of like seeing your grandpa lace up some Air Jordans and go shoot hoops. Unlike other tuner parts, the F-Sport products are warranty approved and look appropriate enough that you can arrive at a business meeting without shame or embarrassment.
Check out the coupon here
The Lexus IS is back for 2011 with a few minor tweaks that should make the car more enticing. According to a leaked Japanese-market brochure, the new models get a 15% bump in fuel efficiency, LED daytime running lights and a revised front bumper, while inside, a USB port for MP3 players is standard. F Sport models get a different bumper and rear spoiler, new wheels reminiscent of the LFA supercar’s rims, a new gear knob and sports seats. No word on whether North America will see all of these changes.
[Source: 4Wheels News]
The registry is open to owners of the IS-F, LS460 Sports, vehicles with F-Sport accessories and the LFA supercar. As of now, there are allegedly three LFA owners on the registry, but we suspect that anyone who actually owns this car wouldn’t register their public location, and would instead hang out with a super elite group of people in locations that are off limits to us common folk.
Hit the jump to read the official press release
Infiniti is set to launch its new go-fast division, Infiniti Performance Line, later this year, promising an enticing list of performance parts, set to include mundane things like air filters, and stretching all the way to “automotive engine parts, namely turbochargers and superchargers.”
The first IPL car is set to debut at the Pebble Beach Concours D’Elegance, and rumor has it that it will be a G37 Coupe decked out to the nines. If the car ends up with forced induction, it could make for an interesting competitor to cars like the BMW M3 while serving as a 2-door alternative to the Lexus IS-F. Nissan’s NISMO division is one of the leading factory-affiliated tuners (Nissan even sells a NISMO 370Z), and we wouldn’t be surprised if they gave IPL a hand in concocting some very potent performance cars.
If you’re a Lexus enthusiast and can get to Miami for January 27th, the Japanese luxury brand wants to give you the opportunity to see its sporty side. Lexus is hosting an F-Sport Track Event at Homestead-Miami Speedway, allowing folks the chance to get behind the wheel of the IS-F, as well as F-Sport equipped IS and GS models.
The vehicles will be available for autocross driving, where Lexus aims to show-off the IS-F’s capabilities, as well as show just how much the F-Sport performance goodies can enhance the dynamic-side of the Lexus driving experience.
Better yet, one lucky individual from each session will win a hot lap of Homestead in the new 552-hp Lexus LFA supercar, driven by none other than legendary Grand Am pilot and two-time Rolex Sports Car Series Champion Scott Pruett.
See the press release below for more information and rules, or visit the link to register before the slots fill up:
Official release after the jump: