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Lexus is offering a special on its F-Sport lineup of parts with up to $300 available as a discount. The F Sport lineup consists of expensive bolt-on parts like intakes and mufflers, but some pieces, like the swaybar kit, will do a lot to wake up your Lexus.
The F-Sport lineup is ostensibly meant to bridge the gap between the standard Lexus products and their IS-F and LF-A sports cars. Sort of like seeing your grandpa lace up some Air Jordans and go shoot hoops. Unlike other tuner parts, the F-Sport products are warranty approved and look appropriate enough that you can arrive at a business meeting without shame or embarrassment.
Check out the coupon here
Lexus is soliciting the advice of some 20,000 owners for opinions on product features, social media and demographic information. “This is a great way of listening to customers,” said Deborah Senior, Lexus corporate manager of marketing strategy and communications.
According to Senior, incentives like cash cards as a monthly draw prize helped draw in the substantial amount of responses, which will help shape future Lexus product. “We can use this information in combination with information from other resources to develop future plans. Everything from products to the customer’s relationship with the dealer to the ownership experience to how we communicate with them.”
Lexus is hoping to get a better idea of the wants and needs of its customer base as it battles Mercedes-Benz and BMW for supremacy in the luxury vehicle sales race. The primary challenge for the brand appears to be drawing in new customers while meeting the needs of its core buyers, who tend to be aging baby boomers.
[Source: Automotive News]
A recall of more than 100,000 Toyota and Lexus vehicles this past week was originally known about in 2007, after complaints regarding the defective valve springs began to surface at that time.
So far, Toyota has only listed a vague explanation for the defect, with a company spokeswoman stating that “The problem occurs when foreign substances enter the material used to make the part, causing the spring to weaken and break.” According Monika Saito, Toyota’s spokeswoman, the company implemented a re-designed valve spring once the problem was discovered, but felt that a recall was unnecessary.
The recall may affect as many as 270,000 cars world wide, with the Lexus GS, IS and LS models comprising the bulk of the problem vehicles. Toyota is also recalling the Lexus HS250h hybrid sedan for an unrelated safety defect.
[Source: Automotive News]
The Lexus IS is back for 2011 with a few minor tweaks that should make the car more enticing. According to a leaked Japanese-market brochure, the new models get a 15% bump in fuel efficiency, LED daytime running lights and a revised front bumper, while inside, a USB port for MP3 players is standard. F Sport models get a different bumper and rear spoiler, new wheels reminiscent of the LFA supercar’s rims, a new gear knob and sports seats. No word on whether North America will see all of these changes.
[Source: 4Wheels News]