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To launch Toyota’s luxury brand in America, Lexus‘ brilliant marketing team made a now infamous commercial with an LS400, a dyno and a fine collection of champagne glasses. Over two decades later, an avid Lexus enthusiast tried to reenact the ad with his own LS460. Unfortunately his video had some very different results with the champagne glasses tumbling freely and shattering on the ground.
Now most companies wouldn’t even have been aware of such a stunt by one of their customers, but Lexus is on top of what’s going on online, especially if it might adversely affect the brand. So the automaker responded by pulling in their own 2011 Lexus LS460 (as well as a 1990 Lexus LS400), stacked up the champagne glasses, fired up the amateur video camera and proved to the world it can be done… it just has to be done right.
The key for it to work correctly is to ensure that the glasses are leveled when placed on the hood. Both vehicles were revved at a standstill to over 4000 rpm, and both vehicles were left unscathed as the glasses didn’t budge. Kudos to Lexus for engaging its customers in a casual fashion – proving it wasn’t some big dollar production.
Make sure to check out the video after the jump:
Nearly 5 months in to the calendar year, Lexus has admitted that it will not be able to sustain its lead in the luxury car sales race, due to tight supplies of vehicles and parts from Japan.
With dealers down to a 30 day supply of cars (compared to a usual 60 or 90 day supply), the situation is so drastic that regional marketing campaigns are being ended due to a dearth of new vehicles to sell. Lexus is offering to extend the leases of current customer’s vehicles, and is discouraging dealers from attempting to inflate prices of the limited supply of cars, with Lexus general manager Mark Templin stating “…that’s not the way we do business.”
Many vehicles, such as the newly introduced CT200h hybrid are nearly sold out, while the Japanese factories that build the majority of Lexus vehicles are not expected to reach full capacity until November.
[Source: Automotive News]
Hot on the heels of their Tokyo Auto Salon showing, Wald International has released a Black Bison Edition styling package for one of Japan’s top luxury sedans, the LS series from Lexus. To show off their new kit, Wald chose to use an LS600h as their demo vehicle, but promises that the Black Bison Edition is compatible with the LS460 and even the LS long wheelbase model.
Similar to all their other Black Bison Edition vehicles, the Lexus LS600h sports a full body kit which includes a new front bumper, blacked out grille, new fenders, side skirts, roof and trunk spoiler, and rear bumper equipped with a new diffuser. Playing tribute to Lexus’ IS-F is a stacked quad-tipped exhaust system with a design similar to the factory IS-F’s unit.
Wald chose to outfit their Lexus LS600h with a set of their own Mahor wheels, which are available in a variety of widths in a 22-inch and 24-inch variety. No pricing has been announced for the Black Bison Edition Lexus LS package.
GALLERY: Wald International Lexus LS600h Black Bison Edition
Lexus‘ giant egg-like monolith isn’t some weird monument to quality control or reduced NVH. The big white orb is actually a very advanced driving simulator, complete with an LS460 that can rotate 360 degrees. Giant screens can simulate a wide variety of conditions so Lexus test drivers can perform tests in a safe environment with no physical consequences.
Check out the jump to view the official video. In the mean time, we’ll take one with an LF-A instead.
When it rains, it pours, as Toyota knows all too well. As if their spate of problems wasn’t enough, fate seems to be pouring even more salt in their wounds, as the company has been forced to recall their flagship Lexus LS460 sedan due to a steering defect in the Variable Gear Ratio Steering system. Toyota says the issue is both mechanical and software related.
Toyota plans to recall 11,500 vehicles in total, said Toyota spokesman Mieko Iwasaki. Toyota paid a $16 million dollar fine to the U.S. government Tuesday for their part in an unintended acceleration scandal that saw roughly 10 million vehicles recalled.
[Source: Business Week]
Japanese Automakers Dominate
The Lexus LS460, Rated the Best Overall Car by Consumer Reports for 2008
Consumer Reports has just released its list of the best cars in each class and the Japanese are dominating with 8 vehicles (out of 10) in the top spots. CR says it bases its results on three variables: Road Tests, Reliability and Safety.
For a car to be a top pick it must have ranked at the top of its class in an overall test score, which includes 50 individual tests. A Car must also have an average of better predicted reliability rating and must perform “adequately” in safety tests by the NHTSA or IIHS. Consumer Reports also stipulates that for any car to be a top pick it must have stability control (ESC).
And The Winners are:
Best Overall: Lexus LS460
-powerful, good fuel-economy,uncompromising luxury
Best Family Sedan: Honda Accord
-Roomy, well-rounded and fun to drive, plus ESC (Altima bested Accord in most tests but not all Altimas come with ESC)
Best Pickup Truck: Chevrolet Avalanche
-functional and comfortable
Best Small SUV: Toyota Rav4
-roomy and quiet, good on gas with 4 or 6-cyl, third row seat available
Best Midsized SUV: Toyota Highlander
-quiet, three rows of seats, decent fuel economy, versatile, AWD optional, Hybrid available
Best Minivan: Toyota Sienna
-versatile, seating for 8, rivals luxury cars for interior, AWD optional
Best Small Car: Hyundai Elantra
-comfortable and roomy wih good fuel economy, ESC on SE model
Best Green Car: Toyota Prius
-Prius wins six years running
Best UpScale Sedan: Infiniti G37
-Agile, great interior, AWD optional, luxury and sport all in one.
Best Fun to Drive Car: Mazda MX-5 Miata
-Tied Boxster in testing but costs half as much
[Source: Consumer Reports]