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To launch Toyota’s luxury brand in America, Lexus‘ brilliant marketing team made a now infamous commercial with an LS400, a dyno and a fine collection of champagne glasses. Over two decades later, an avid Lexus enthusiast tried to reenact the ad with his own LS460. Unfortunately his video had some very different results with the champagne glasses tumbling freely and shattering on the ground.
Now most companies wouldn’t even have been aware of such a stunt by one of their customers, but Lexus is on top of what’s going on online, especially if it might adversely affect the brand. So the automaker responded by pulling in their own 2011 Lexus LS460 (as well as a 1990 Lexus LS400), stacked up the champagne glasses, fired up the amateur video camera and proved to the world it can be done… it just has to be done right.
The key for it to work correctly is to ensure that the glasses are leveled when placed on the hood. Both vehicles were revved at a standstill to over 4000 rpm, and both vehicles were left unscathed as the glasses didn’t budge. Kudos to Lexus for engaging its customers in a casual fashion – proving it wasn’t some big dollar production.
Make sure to check out the video after the jump: