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The Lexus CT200h has been a success for the company, drawing in younger buyers as well opening up a new low-price point to enter into the luxury segment, and now the car may spawn some new models.
The “possibility to build other vehicles off that(CT200h) platform” is likely, said Mark Templin, Lexus U.S. group vice president and general manager in an interview with WardsAuto. The sales of the CT200h will likely grow 25% in 2012, a great gain, but still not as much as the company would like. “We’ll probably end up in the 18,000-unit range this year, just based on the supply that we can get,” mentioned Templin.
The average age of the CT200h buyer is 53, six years younger than the average age of regular Lexus buyers. New customers to the brand are also likely to get into a CT as their first Lexus.
Oddly enough, the company recently discontinued the HS 250h due to lack of sales. The style, price and options on the car made it much less accessible than the CT, and thus was discontinued.
[Source: Ward's Auto]
While Toyota celebrated all-time record Prius sales and Camry had its best March ever, luxury division Lexus enjoyed “a solid month” according to Mark Templin, Lexus Division group vice president and general manager.
A total of 20,140 Lexus vehicles were sold in the month of March with 2,558 of those being the new GS.
“The new GS continues to exceed our expectations,” Templin said. The astonishing thing is that the new-style GS has already sold more units in the first quarter of 2012 than its predecessor sold all of 2011.
It’s obvious that the former GS model never really caught on. The styling was a bit mundane, even for a luxury sedan, and seemed entirely out of place compared to the other Lexus models. The change in styling and aggressive design of the new GS won us over, and it’s no surprise that it’s a hit with the general public.
The new GS 450h hybrid will arrive into dealership showrooms this month, which could further boost GS model sales for the rest of 2012. The 2013 GS was recently named a ‘Top Safety Pick’ by the Insurance Institute for Highway Safety (IIHS) based on its crash test performance.