Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Mar 10 2011, 1:34 PM

Residents of Britain’s largest City were surprised to see a life-size car made out of Play-Doh parked up on a street this week.

The car was part of a publicity stunt to mark the UK launch of the Chevrolet Orlando and was created by eight model makers over a two week period.

Research conducted by General Motors proved that among more than 1000 UK adults surveyed, Play-Doh ranked at the top of the nostalgic toy list. Second was Kinder Eggs, third was LEGO; while fourth was Action Man.

In response to the life-size Play-Doh mockup of the Orlando, Chevrole UK spokesman Les Hutton said, “the new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty .  Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite.”  Fair comment.

[Source: News Press]