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Besides unveiling the production 2013 Lincoln MKZ, the first vehicle to result from the division’s new found “independence,” the New York Auto Show served as a venue for Ford to discuss it’s planned “Lincoln Experience.”
One of the biggest thrusts is really taking the idea of customer service to a new level, so initiatives such as the Lincoln Academy are underway, designed to fundamentally change the way in which Lincoln representatives work with clients. In order to do that, Lincoln is going outside traditional channels, tapping into resources like Les Clef’s D’Or (prounced clay dore or literally translated golden keys), to help train staff in new and unique ways when it comes to customer service.
When Ford went through a slump in 2006, the company took its employees in groups to see many of its upcoming products to boost morale within the company. With Lincoln set for a rebirth, the company will do the same calling it the “Lincoln Experience”. The employees will be shown new styling and strategy direction for the brand to improve interest and excitement. The workshop will be held for two weeks in July.
Ford has not invited Lincoln dealers or members of the press yet and it is unlikely that the public will be included regarding the news, but we can expect that leaks will occur. It is likely that top Ford executives should be present at the event including Lincoln’s new head of design, Max Wolff.
Stay tuned for more info!
[Source: Ford Inside News]