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 |  Jul 26 2012, 10:17 AM

While all eyes are on athletes vying for Olympic glory, BMW will be capitalizing on prime real estate within the Olympic Park to showcase its cars.

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 |  Mar 23 2012, 6:01 PM

BMW unveiled its specially decorated 3- and 5-series cars bound for the 2012 London Summer Olympics today. 

More than 40 examples of the specially dressed fleet cars have already been delivered to the Olympic Park where they will serve to ferry people during the competition. The fleet will eventually consist of a wide variety of BMW vehicles including diesels, hybrids motorcycles, electric cars and even bicycles. Those already delivered include the 520d EfficientDynamics and the 320d EfficientDynamics sedans.

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) outlined emissions parameters for the Game’s event, which was a challenge BMW met with its variety of vehicles.