Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jul 19 2011, 9:15 PM

lorinser_mercedes_benz_cls_1.jpg

Lorinser has finally sent out previews for their upcoming styling package for the new-generation Mercedes-Benz CLS. There’s never a doubt that Lorinser wouldn’t be offering something for the new CLS, we’re just surprised it took this long  - Lorinser originally released sketches over a year ago.

No exact details were released with the photos, but it’s clear to see Lorinser has added a full kit to the CLS, with front and rear bumper changes, side air vents, side skirts and rear boot lid and roof spoilers. For their demo car, Lorinser also gave the CLS a matte gray finish, suspension changes and outfit the CLS with a set of their own wheels.

We’re more excited to see what performance upgrades Lorinser has up their sleeve, so we’ll stay tuned for the official release.

GALLERY: Lorinser Mercedes-Benz CLS

lorinser_mercedes_benz_cls_1.jpg lorinser_mercedes_benz_cls_2.jpg lorinser_mercedes_benz_cls_3.jpg lorinser_mercedes_benz_cls_4.jpg lorinser_mercedes_benz_cls_5.jpg lorinser_mercedes_benz_cls_6.jpg

 |  May 01 2011, 9:53 PM

While the majority of Americans are cutting back and looking for cars that save money while delivering maximum mpgs, the affluent in China continue to ignore price tags on vehicles they really, really want.

Lorinser, a premium Mercedes-Benz tuner, decided to get their feet wet in the Chinese market by taking their new S-Class-based S70 flagship to Auto Shanghai in China. They also decided to attach a $740,000 price tag to the 810-hp S-Class and of course, it sold.

Even though many have wondered how aftermarket manufacturers will do in China, it’s clear that it shouldn’t be that big of a concern. What will be even more interesting to see is whether more aftermarket tuners follow Lorinser’s path by reaching out to Chinese consumers directly with fully built automobiles complete extravagant price tags.

[Source: China Car Times]