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While the majority of Americans are cutting back and looking for cars that save money while delivering maximum mpgs, the affluent in China continue to ignore price tags on vehicles they really, really want.
Lorinser, a premium Mercedes-Benz tuner, decided to get their feet wet in the Chinese market by taking their new S-Class-based S70 flagship to Auto Shanghai in China. They also decided to attach a $740,000 price tag to the 810-hp S-Class and of course, it sold.
Even though many have wondered how aftermarket manufacturers will do in China, it’s clear that it shouldn’t be that big of a concern. What will be even more interesting to see is whether more aftermarket tuners follow Lorinser’s path by reaching out to Chinese consumers directly with fully built automobiles complete extravagant price tags.
[Source: China Car Times]
For close to three decades, Lorinser has been fine-tuning, refining and perfecting nearly every Mercedes-Benz model that has rolled off the factory assembly line. With the recently facelifted Mercedes S-Class (from 2010-on) Lorinser naturally had to produce their own variant of the luxury sedan. Being conveniently located in Germany clearly defines Lorinser’s heavily European-influenced styling which is more subtle than flamboyant (at least by North American standards).
This tuning kit begins with the aesthetics, an aerodynamic kit offering that complements the front and rear bumpers while the rear trunk and roof spoiler flows with the natural curves of the S-Class. The side skirts are subtle, just aiding in the flow from front to rear. Overall the design of the Lorinser aerodynamic kit for the facelifted Mercedes S-Class is simply giving the sedan a slightly more aggressive profile.
For engine performance, Lorinser has packages for every model of the S-Class with the V-12 biturbo receiving modified turbos, fuel management, upgraded ECU and a new exhaust system. This bumps up the already potent 6.0L V-12 powerplant by 110-hp breaking the 700-hp mark. The S65 AMG will also be able to achieve a top speed of 205 mph with the speed limiter removed.
While not the most popular option for Mercedes-Benz aftermarket wheels in North America, Lorinser continues to offer new models including the 22-inch RS9. This mono-block design is accented with five-slotted spokes with 22×10-inch applications for all four corners. Lastly, optional interior upgrades include chrome-plated pedals and door locking knobs, leather-edged floor mat set (with embroidered Lorinser logo) and illuminated doorsills. For the extra ambitious with customization, Lorinser does offer a completely hand-made leather interior package.
GALLERY: 2010 Lorinser Mercedes-Benz S-Class