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The famous ‘Imported from Detroit’ Super Bolw ad staring rapper Eminem featuring the new Chrysler 200 was very successful for the automaker, and Chrysler is hoping to further this with yet another musical tie-in.
Building on this success, the Chrysler brand and Eight Mile Style, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of “Lose Yourself”, available now for download on iTunes, and to promote the city of Detroit. Performing the song is Selected of God, the choir featured in the famous Eminem/Chrysler commercial. The proceeds of money raised from the downloadable song will go to benefit three Detroit-based charities including Abayomi Community Development Corporation, The Yunion and Robert S. Shumake Scholarship Foundation. Chrysler has also released a music video of the choir performing the song with both a trailer and full-length video.
Check out both the trailer and music video after the jump!
Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker.
In early June, 8 Mile Style, which handles Eminem’s copyrights, filed suit against Audi in Germany over a video that it allegedly (and rather obviously) ripped off. The promo piece for the new Audi A6 Avant used a rendition of the award-winning “Lose Yourself” song and even aped Chrysler’s “Imported from Detroit” commercial, which was created for the Super Bowl.
8 Mile Style has announced a settlement has been reached and showing some serious class, rather than a big cash settlement, the arrangement will see Audi lending a hand to, “support the revitalization of Detroit by contributing to selected social projects.” Making this settlement all the more poignant is the fact that in the past few years Audi parent company Volkswagen turned its back on the Motor City, moving it’s U.S. headquarters to Washington, D.C.
Details of exactly how Audi will be helping-out Detroit are expected to be announced soon.
Watch the original “Imported from Detroit” ad, plus the copycat Audi one after the jump
Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant.
Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the background of the spot is the very same music from his “Lose Yourself” song.
Bu the overlap extends well beyond just the song, with the Audi video a near copycat of Chrysler‘s “Imported from Detroit” ad that ran during this year’s Super Bowl.
Watch both videos after the jump: