The famous ‘Imported from Detroit’ Super Bolw ad staring rapper Eminem featuring the new Chrysler 200 was very successful for the automaker, and Chrysler is hoping to further this with yet another musical tie-in.
Building on this success, the Chrysler brand and Eight Mile Style, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of “Lose Yourself”, available now for download on iTunes, and to promote the city of Detroit. Performing the song is Selected of God, the choir featured in the famous Eminem/Chrysler commercial. The proceeds of money raised from the downloadable song will go to benefit three Detroit-based charities including Abayomi Community Development Corporation, The Yunion and Robert S. Shumake Scholarship Foundation. Chrysler has also released a music video of the choir performing the song with both a trailer and full-length video.
Check out both the trailer and music video after the jump!