Imported From Detroit Project Launched With 8 Mile Style and Chrysler [Video]

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The famous ‘Imported from Detroit’ Super Bolw ad staring rapper Eminem featuring the new Chrysler 200 was very successful for the automaker, and Chrysler is hoping to further this with yet another musical tie-in. Building on this success, the Chrysler brand and Eight Mile Style, a Detroit-based publisher of Eminem compositions, have partnered to release a… Continue Reading...

Audi to Help Revitalize Detroit in Settlement with Eminem Over “Lose Yourself” Copycat Ad

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Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker. In early June, 8 Mile Style,… Continue Reading...

Eminem Suing Audi Over Alleged “Lose Yourself” Cover in Copycat Audi Ad

Eminem Suing Audi Over Alleged “Lose Yourself” Cover in Copycat Audi Ad
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Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant. Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the… Continue Reading...