“Add lightness,” is the world famous maxim of Lotus founder Colin Chapman, and decades on, the British specialty firm rigidly adheres to their mantra, producing cars like the Elise, Exige and Evora that can hang with the world’s best supercars and still deliver terrific fuel economy, thanks to their featherweight construction and efficient powertrains.

But the sports car market is limited in its scope, and Lotus is looking to bring its trade secrets to the mainstream world. Lotus held a demonstration featuring a Toyota Venza that had been given a weight reduction treatment by Lotus, and the improved car was 38% lighter, excluding the drivetrain.

Despite retaining the same interior and exterior dimensions, as well as safety characteristics, the car used lighter interior pieces, climate control units and re-designed suspension components that allowed for more efficient packaging of the car, and exotic materials were kept to a minimum.

Lotus claims that lightweight cars will have a positive effect on reducing greenhouse gas emissions and boost fuel consumption, although no specifics were given. Lotus has collaborated with other manufacturers in the past, notably General Motors and Ford, but their projects have always been performance rather than economy cars.

[Source: World Car Fans]

Over the weekend, the first three of eight “Naomi for Haiti” special edition Lotus Evora sports cars were auctioned off, with the first car fetching $496,000. The vehicles, created by supermodel Naomi Campbell and Lotus Design Director Donato Coco, were auctioned off at the Fashion for Relief event held during Fashion Week in London with all proceeds going towards relief efforts in Haiti. Car number one was purchased by Campbell’s boyfriend Vladimir Doronin.

The second car sold for another huge sum, $430,000, while a third car fetched an undisclosed sum.

“I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief happen,” said Campbell. “I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”

Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”

The remaining five “Naomi for Haiti” Evoras are being auctioned off at, www.naomiforhaiti.com.

Naomi Campbell will announced the total funds raised by the effort during the Lotus press conference at the Geneva Auto Show on March 2nd.

Official release after the jump:

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Lotus has teamed up with supermodel Naomi Campbell to create eight limited edition Evora sports cars that will be auctioned off to help with relief efforts in Haiti. Campbell and Lotus Design Director Donato Coco created the unique paint scheme, which includes the colors of the Haitian flag.

All “Naomi for Haiti” Evoras will be auctioned off at Naomi Campbell’s Fashion Relief charity show on February 18th during London’s fashion week. Those vehicles not sold at the event will then go up on a special bidding, www.naomiforhaiti.com, website the following day.

Naomi Campbell will announced the total funds raised by the effort during the Lotus press conference at the Geneva Auto Show on March 2nd.

GALLERY: Naomi Campbell Haiti Relief Lotus Evora

Official release after the jump:

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A filing by Lotus at the U.K. Patent Office has revealed that the British sports car maker is working on a dual-clutch transmission. The quick-shifting unit is reportedly a lighter unit than anything on the market and is a simpler design although you’d never guess it from the details of the patent filing, shown above and listed after the jump.

It’s hard to tell from the drawings as well, but this is a seven-speed setup with seven-forward gears and one reverse gear.

News of a dual-clutch setup from Lotus is exciting, as the quick shifting and fuel-efficient transmission technology certainly fits with the company’s overall philosophy. The option of a dual-clutch automatic transmission setup will also make Lotus models more accessible to even more drivers, something that will no doubt help Lotus sell more units.

No doubt camps within the manual-transmission-loving Lotus faithful will resist this new technology. The good news, however, is that it allows the automaker to become a bit more mainstream while retaining the brand’s hard-core identity.

It’s possible that this new dual-clutch setup could be for the upcoming Evora, which is currently only offered with a manual transmission. Alternatively, this setup might not be for Lotus at all, as the company’s engineering division is constantly working on new innovative products for other manufacturers throughout the world.

[Source: UK Patent Office via Jalopnik]

Read the Lotus dual-clutch transmission patent filing after the jump:

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While the real stars of the Pebble Beach Concours d’Elegance are the vintage autos, the Concept Lawn is a special place where future show-stoppers are put on display. While some of the models are actually concepts, many are rare coachbuilt models and a few are full-production cars.

In the concept category there was the luxury convertible plug-in hybrid, the Fisker Sunset, as well as the absolutely stunning Infiniti Essence Concept - a hybrid in it’s own right, making 600hp thanks to a 440hp twin-turbo direct-injection 3.7-liter V6 and a 160hp electric motor.

Included in the list of Coachbuilt creations was the edgy Corvette ZR1-based Stile Bertone Mantide. This is no kit car, however, as the vehicle was designed by Jason Castriota, the man who also penned the Pininfarina P4/5. Plus, it weights 220 lbs less than the ZR1 for even more performance.

Also on display was the Devon GTX (pictured above), arguably the arch-nemesis of the Mantide, as it is based on the Dodge Viper. With a more shapely body than the Mantide, the 650hp GTX is scheduled to attempt to set a new fastest lap time at the Nürburgring. No doubt there’s some ego involved in this announcement as Devon attempted to buy Viper from Chrysler but the deal was never completed.

In the production category cars ranged from the reasonably well priced (Lotus Evora) to the ridiculous (Bugatti Sang Bleu). The four-seater Lotus is scheduled to be released early next year, while the ultra-limited edition Bugatti is based on the convertible Grand Sport model. Other production or near production models included the Spyker C8 Aileron Spyder, V-10 powered Audi R8, the 750hp carbon-chassis Aston Martin One-77, a Morgan, the all-new 510hp 2010 Jaguar XJL Supersport, the Mercedes-McLaren SLR Stirling Moss and the Rolls-Royce EX200, aka, the Ghost. And who could forget the misplaced SMS 570X Dodge Challenger.

GALLERY: Pebble Beach Concept Lawn

We still have more than half of 2009 to go and already the list of 2010 North American Car & Truck of the Year nominees have been picked. That’s because the list is essentially a list of every new model for 2010.

Nominated for car of the year are: the Audi S4, BMW Z4, BMW 335d, BMW 5 Series Gran Turismo, Buick LaCrosse, Cadillac CTS Sport Wagon, Chevrolet Camaro, Ford Fusion, Ford Fusion Hybrid, Ford Mustang, For Mustang GT500, Ford Taurus, Ford Taurus SHO, Honda Insight, Hyundai Genesis Coupe, Kia Forte, Kia Soul, Lexus HS250h, Lotus Evora, Mazda3, MazdaSpeed3, Mercedes E-Class, Nissan Cube, Nissan 370Z, Porsche Panamera, Subaru Legacy, Suzuki Kizashi, Toyota Prius, Volkswagen Golf, Volkswagen Golf TDI.

The 2010 North American Truck of the Year list is only slightly shorter and includes: the Acura ZDX, BMw X5 xDrive 35d, Cadillac SRX, Chevrolet Equinox, Ford Transit Connect, GMC Terrain, Honda Crosstour, Land Rover LR4, Lincoln MKT, Subaru Outback, Toyota 4Runner and Volvo XC60.

Many off these vehicles have yet to be officially released and some (like the Honda Crosstour) haven’t even been officially named yet.

Jurors will now begin the lengthy process of making a short list, with the final winners chosen at the 2010 North American International Auto Show in Detroit.

Last year’s winners were the Hyundai Genesis and the Ford F-150.

[Source: Edmunds]