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 |  Jul 15 2011, 5:15 PM

Infiniti has launched two new 15 second commercials entitled “Lullaby” and “Spa” on the brand’s Facebook page, official YouTube Channel and Twitter.

Both commercials boldly reinforce the luxury automaker’s status as the antithesis to sedate “boring” luxury, while poking fun at Lexus. Infiniti is blatantly illustrating the company’s ongoing commitment to design luxury that thrills. The Japanese automaker is trying to encourage enthusiast participation via the brand’s Facebook page by asking which ad is better to air on TV. Both ads will go to network, cable and sport market TV on July 18.“We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands,” said Infiniti Americas Vice President Ben Poore. “Our commercials are bold, and serve as our proclamation of confidence in our ability to move our customers emotionally as well as physically.”

Check out the videos after the jump!

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