Jaguar Featured on AMC’s Mad Men Unknowingly

Jaguar Featured on AMC’s Mad Men Unknowingly
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Booze flows, cigarettes are smoked and secretaries snogged on a regular basis during an episode of AMC’s popular show Mad Men, but it came as surprise to Jaguar when the automaker found itself the center of attention in last Monday’s installment.  Sterling Cooper Draper Pryce, the fictional ad agency which the plot is built around,… Continue Reading...

Saab Taps Into the Power of Facebook

Saab Taps Into the Power of Facebook
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Saab has created a Facebook page that allows fans of the Swedish meatball to create their own Saab-related page banners, and some may be chosen by Saab to run on AOL, MSN, the New York Times, and Wired, among other influential websites. Created by McCann Worldgroup Detroit, “The Story of Saab” is an interactive program on… Continue Reading...

Mad Men’s Roger Sterling New Front-Man for Lincoln [video]

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The marketing power of AMC’s Mad Men knows no bounds. With Mercedez-Benz recently signing the show’s star Jon Hamm (aka Don Draper) to be the voice behind their brand, Lincoln has now brought on another of the 1960s-era Madison Avenue stars, and one of it’s most dynamic personalities, John Slattery (aka Roger Sterling). Promoting Lincoln’s… Continue Reading...
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