The Toyota Camry earned the top slot in Cars.com‘s annual American-Made Index. This is the fourth year in a row that the Camry has placed first. The Ford F-150 is in second, with the Honda Accord, Toyota Sienna and Honda Pilot following. Moving outside the top five, the Toyota Tundra took seventh.
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As we head towards another presidential election, it seems the Republican nominees can’t seem to get enough of criticizing the way in which the Obama administration handled the financial bailout for Chrysler and General Motors.
According to a recent Gallup poll around 51 percent of Americans still view the bailout in a negative light. Nonetheless the Obama administration is fighting back, one avenue being a patriotic TV commercial that’s set to air tonight. Called “Made in America,” the commercial declares, “for generations of Michigan autoworkers it’s more than a slogan; it’s a way of life,” yet it typical political rhetoric it also says, “but when a million jobs were on the line, every Republican candidate turned their back.”
In perhaps a canny political move, the commercial will only be seen in Michigan, which is, amusingly enough the next location for the Republican primaries, where the likes of Mitt Romney, Rick Santorum and Newt Gingrich will battle it out in an effort to increase their chances in becoming the next Republican nominee.
The ad also points the finger at Romney, citing his 2008 New York Times article which declared “Let Detroit go bankrupt,” yet conveniently avoided the fact that the bailout was initially put together while a Republican was in the White House; namely George W. Bush, whose administration allocated the original $25 billion in federal loans. Some things never change. Click below to view the ad.
We’ve all seen them. The “Imported from Detroit” ads that Chrysler is flooding the market with. Some people think it is a clever way to gain favor with Chrysler’s home audience, others simply do not like the ads themselves. Nomatter how you feel about them, one thing is clear – they are kind of misleading.
A recent study by “The Made in the US Foundation” found that the vehicles in the ads are not even made in Detroit. Made in the USA chairman Joel Joesph said in a statement, “The Chrysler 300 is assembled in Brampton, Ontario, Canada and often includes a Mexican-made engine. Last time I checked, Detroit is not in Canada. Chrysler is flat wrong to imply the Chrysler 300 is made in the United States and we have asked the FTC to order corrective advertising.”
Chrysler responded by saying that Imported from Detroit is merely a saying and is not to be taken literally.
A recent list highlighting the most American Made-in-America cars list both the first and spots as belonging to Japanese automakers. (See here for why). But when it comes to what automakers offer the most vehicles manufactured or assembled right here in the U.S. of A., it’s the domestics that come out on top.
Topping the list it’s a tie between Chevrolet and Ford, which each produce 12 models here. Second place does, however, belong to Toyota with nine. Third place is also a tie between Honda and GM truck-brand GMC each with eight. (And yes, we’re also struggling to think of eight different GMC models).
As for that other domestic automaker, Fiat-owned Chrysler, it builds just one vehicle, the 200, in America. (The bailout critics won’t like to hear that).
Looking at the bigger picture, Chrysler is redeemed somewhat, with 12 models accounted for when you include both the Dodge and Jeep brands. Ford and Lincoln combined bring FoMoCo’s total to 14, while General Motors dominates the list with a total of 27 made-in-America cars and trucks.
What’s the most American car? The Ford Mustang? Chevy Camaro? Dodge Charger? Nope. It’s the Toyota Camry.
According to the annual Cars.com American-Made Index the Camry tops the list once again (for the third straight year) due not only to having its production based in American (at both the Georgetown, Ky. and Lafayette, Ind. Toyota plants), but because 80 percent of its parts are also made-in-America. To qualify for the list a vehicle has to have at least 75% of its parts made in the U.S.A. The Cars.com index also accounts for a high volume of sales, which helps put the Camry ahead as it is the best-selling car in America.
The second spot on the list also goes to another Japanese automaker, Honda, and the Accord. Finally, in third place, is a domestic automaker, GM, with the Chevy Malibu. Rounding out the top five are the Ford Explorer and another Honda, the Odyssey minivan.
Are you more likely to by a car that’s been made in the good ol’ U.S. of A.? Chances are the answer is “yes,” according to a recent Harris Poll survey.
It’s cool once again to show your sense of national pride, and advertisers are banking on it. When a product says it’s “Made in America,” we are more likely to buy that product. And foreign carmakers are picking up on this trend and cashing in. By building cars in the U.S., they hope to attract these proud American customers. Just a few examples of carmakers who are putting so much faith in this trend include Kia, who is opening up a plant in West Point, and Volkswagen, who will soon open its new plant in Tennessee.
As for the motivation for these carmakers, the numbers speak for themselves – about 61 percent of Americans say they are more likely to purchase something when it is “Made in America,” while only 3 percent say they are less likely to buy it. And sitting on the fence is 35 percent of U.S. adults who say they are neither more nor less likely to purchase a product when an ad emphasizes it is “Made in America.”
Another interesting factor that plays a role in purchasing American products is age. The older you are, the more likely you are to buy U.S.-made goods. About three-quarters of U.S. adults aged 55 and over say an ad saying a product is “Made in America” would make them more likely to buy a product. That goes for two-thirds of those aged 45-54 and three in five of those 35-44. Younger Americans are the least likely to buy American, with just 44 percent of those ages 18-34 saying an ad emphasizing a product is “Made in America” would make them more likely to purchase it.
There are, of course, other reasons for automakers to build their vehicles where they sell them, including the obvious cost of shipping a vehicle for overseas, as well as tax incentives. Nevertheless, the “made in America” numbers don’t lie.
[Source: Media Post]