MINI Keeping Manuals Alive with 34% Take Rate

MINI Keeping Manuals Alive with 34% Take Rate
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Sadly, manual transmissions are a dying breed. For many, the convenience of an automatic far outweighs the many advantages of driving stick, from the lower cost of the car, to improved driving enjoyment and vehicle control, to better fuel economy (although those pesky dual-clutch units are starting to make this argument obsolete). Several months ago… Continue Reading...

MINI Issues 1950s Style “Becoming a Manual” PSA [Video]

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With the launch of its new Coupe model, MINI is continuing to push ahead with its “Manualhood” marketing campaign, releasing a campy new video styled after a 1950s public service announcement. Titled “Becoming a Manual” the PSA outlines that this important stage in growing up. “Manualhood is when your body is craving more exhilaration than… Continue Reading...

MINI ‘Manualhood’ Marketing Campaign Aims to Get You Driving Stick

MINI ‘Manualhood’ Marketing Campaign Aims to Get You Driving Stick
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MINI has launched a new marketing campaign entitled ‘Manualhood’ which celebrates the manual transmissions found in the hardtop, Clubman, convertible, and Countryman. MINI is hoping to entice even more manual-friendly buyers into showrooms that feature a full line of vehicles offering manual transmissions. The campaign also provides a platform to teach drivers how to operate… Continue Reading...
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