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To help pump up sales of the all-new GLK-Class SUV, Mercedes-Benz Canada has launched a microsite to help potential owners interact with their new car, even before they purchase it.
The GLK 350 4MATIC, which went on sale in January, features a rugged yet urban look with a 268hp V6 and a 7-speed automatic transmission that will propel the mid-sized SUV to 100km/h (62mph) in just 6.7 seconds. The transmission features both Comfort and Sport shift modes, so owners can customize their driving style.
The site asks the question, “Where Do You See Yourself?” and lets visitors interact through a personality profiler that helps them build their own stylish GLK wallpaper and then download it. Other images and videos can also be viewed and downloaded.
As expected, the microsite features important technical information and all the important features of the new GLK.
Mark Forsyth, Manager of Interactive Marketing and CRM at Mercedes-Benz Canada, notes: “A key objective of the site was to provide prospective customers with an emotional connection to the GLK, as well as to celebrate the style and uniqueness that the vehicle clearly possesses. This is one of our youngest and edgiest vehicles to date and we wanted to offer an experience that echoes the values of this demographic.”
To find out more visit:
2010 GLK350 4MATIC:
Full GLK info and specs after the jump: