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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jan 19 2014, 1:49 PM


Wagons aren’t popular in North America, but that doesn’t seem to matter to General Motors’ product chief who wants to see one in the automaker’s lineup.

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 |  May 31 2013, 8:11 PM


General Motors North America President Mark Reuss will go behind the wheel of the 2014 Chevrolet Corvette Stingray Pace Car in the Chevrolet Indy Dual in Detroit this weekend.

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 |  Feb 22 2013, 6:32 PM

General Motors president Mark Reuss will drive the Chevrolet SS pace car this weekend to begin the Daytona 500.

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 |  Jan 17 2013, 7:02 PM

General Motors North America president Mark Reuss isn’t ready to give up on electric cars. In fact, he’s adamant about their progress.

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 |  Dec 15 2012, 1:01 PM

The Chevrolet SS sedan will be heading to dealerships next year, and General Motors North America President Mark Reuss has high expectations for it.

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 |  Jun 04 2012, 12:19 PM

Implementing a new compensation structure, GM North America president Mark Reuss is focusing on customer retention in a way the company might have never tried before: employee bonuses.
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 |  Nov 17 2011, 7:00 PM

Chevrolet‘s new mid-size Colorado pickup will offer most of the functionality of a full-size light-duty pickup without the operating costs, according to Mark Reuss, head of General Motors North America.

“You may have 85, 90 percent of what a big pickup will do,” Reuss told Automotive News at the Los Angeles Auto Show. The previous Colorado offered a 5-cylinder and a V8 option but Reuss did not announce powertrain options. With upcoming fuel economy regulations and rising gas prices, the Colorado will be an important entry in the pickup truck segment, the dominant vehicle in the United States.

Reuss also said that ”rather than putting full-blown four-mode hybrids or two-mode hybrids into large pickup trucks and trying to get efficiency out of it, which is extremely expensive, we can do things with lower displacement, hybridization, alternate fuels.” Reuss also noted that the running costs of the Colorado would be significantly less than a full-size pickup.

General Motors will have to convince buyers that the smaller Colorado will be able to meet their needs, while marketing the pickup in such a way as to avoid the stigma that small pickups have among some buyers. GM did not say whether GMC will get a version to replace the GMC Canyon, sister truck to the Colorado.

[Source: Automotive News]

 |  Sep 10 2011, 11:00 AM

As the CTS spearheads Cadillac‘s revival, old faithfuls and the newly converted alike happily anticipate for the next big thing. The ATS, arriving 2012, is designed around an all new Cadillac specific RWD-AWD platform that is intended to be Cadillac’s latest answer to the long standing BMW 3-series benchmark.

In the following video, President of GM North America Mark Reuss is accompanied with various engineers associated in the ATS project to discuss the car, what it stands for, and also to share some future visions within the Cadillac company.

Two remarks stand out during the ATS promo video. Mark Reuss took this opportunity to explain, “We’re really trying to hone the DNA of what Cadillac is all about, which is performance and luxury.” Global Vehicle Chief Engineer Dave Leone follows through, assuring that Cadillac, “will be very fun to drive, very spirited, very nimble.”

Spy photos of the ATS have circulated for some time. In the video, you will get an opportunity to get a better peek before the new product goes on sale next year.

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 |  May 04 2011, 7:47 AM

GM is expected to announced a major investment in its Bowling Green, Ky., Corvette Factory later today as it makes plans for the next generation of American’s iconic sports car.

At a planned press conference at the plant, GM North America boss Mark Reuss will lay out details of a $100 million upgrade for the facility in preparation for the next-generation Corvette. Called the C7, this seventh-gen car is expected to be somewhat of a stop-gap model and has been rumored to have a relatively short product life with the C8 believed to be a more dramatic change – possibly moving away from the front-engine, rear-drive layout.

Recently Chevrolet announced a list of upgrades for the 2012 model to help keep the car competitive. Sales have been lagging as of late, but did spike in April, climbing 15 percent over a year before.

[Source: WSJ]


 |  Mar 11 2010, 10:51 AM


With all the focus on small cars and fuel economy, there’s some good news for sporty and performance minded individuals looking for a GM product that suits their desires. In an online web chat GM’s new North American president Mark Reuss made some exciting comments about the potential introduction of both a Chevy Cruze Coupe and a RWD sedan based on the Australian Zeta architecture.

“2 door Cruze is a nice idea, and it may show up in the global market,” said Reuss. “As we have 2 door Cobalts currently, NA [North America] would naturally look at a Cruze 2 door, but I believe our small car portfolio will be WAY beyond what it is now, so a 2 door something still is needed.”

This really comes as no surprise, as Chevy has often delivered a coupe model shortly after the sedan.

Next up, Reuss made a surprising remark when asked if a rear-wheel drive sedan based on the Australian Zeta platform could eventually make its way state-side. “Quite possibly,” he remarked, something which is sure to be celebrated by those who bemoaned the demise of the Pontiac G8. Currently, the only Zeta platform model available in the U.S. is the Camaro, although some reports have suggested a next-generation Camaro could ride on a more adaptable Zeta architecture that could also be used for a North American sedan.

If Chevy does decide to move ahead with a rear-drive sedan for the North American market, it’s not likely to arrive for several more years. By then, the Cruze Coupe will most certainly be on the market and perhaps even a high-performance Cruze model.

Get more Chevy Cruze news and info at

[Source: LeftLaneNews]

Detroit Preview: Chevy Teases 2011 Aveo RS

New Aveo to be made-in-America at GM's Orion plant in Michigan

 |  Jan 06 2010, 11:11 AM


***See AutoGuide’s LIVE 2010 Detroit Auto Show Coverage Here***

***UPDATE*** Official images and specs on the Chevy Aveo RS Show Car can be seen here ***UPDATE***

It’s certainly not much to go on, but this single teaser image at least gives us a general idea of the shape of the 2011 Chevrolet Aveo, and so far we’re impressed. The photo comes to us via GM’s VP of communications Chris Preuss on Twitter, from a meeting between GM execs and the UAW, where they previewed the new 2011 Aveo and announced that it will be built at GM’s Orion plant in Michigan.

“It’s a new day and new opportunity,” said UAW president Ron Gettelfnger.”GM will be the only company building a B-car in America. We can make this a success.” In the past Aveo models were manufactured in Korea.

Little else is known about the new Aveo, but the sporty RS trim model that is set to debut at the Detroit Auto Show next week is expected to feature the 1.4-liter turbocharged 4-cylinder engine first shown in the new Chevy Cruze. In the Cruze, this engine makes 138-hp and gets 40 mpg on the highway.

Supporting these rumors Preuss also tweeted a quote from another GM exec, saying that, “Aveo will have great performance…functionality and connectivity…leading safety and fuel economy.”

In addition, GM North America President Mark Reuss commented that, “Aveo is going to be a success.”

We’ll get our first look at the all-new sub-compact January 11th at the Detroit Auto Show.

[Source: Twitter]