Acura has launched a new multi-channel advertising campaign for its 2014 MDX titled “The Extremely New MDX – Made for Mankind.” Continue Reading...
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General Motors is playing with a new approach to using rental cars as marketing tools by placing quick response (QR) codes incertain rental fleet vehicles. Continue Reading...
Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques. Continue Reading...
It’s no secret that Lexus has been evolving its sporty side as of late, and now the Japanese luxury brand wants to drive the message home with a new marketing push that will draw attention to the performance capabilities of its cars. Continue Reading...
Expect a new ring to Nissan’s commercials: After two years of proclaiming “innovation for all,” the brand is changing its tune. Continue Reading...
The instant results offered by blogging posts and accessibility of the web, provides good feedback to automakers, which are using comments generated by social media feeds to influence aspects of vehicle design and engineering, when concepts are revealed. Continue Reading...
In order to rectify the situation, perhaps going more mainstream would make more sense. If that proves to be the case, then models like the xB, which came to identify Scion’s youth focused approach would probably give way to more conventional replacements. Continue Reading...
In a world where gas prices and fuel consumption are the biggest issues on the average consumer’s mind, British luxury automaker Bentley is insisting on using V8 and V12 engines without a hint of concern. “We still offer V-12s and are the biggest producer of V-12 engines in the world,” Bentley chief operating officer Christophe… Continue Reading...
Bentley is aiming high with its proposed goal of doubling annual sales by 2017. The English luxury automaker has a long road ahead, but will be helped by the U.S. resurgence in car sales and especially by the boom in China. “I am assuming a robust, double-digit growth for 2012. I expect growth of more… Continue Reading...
Toyota has launched a new social media initiative with a chance for participants to win a brand new 2012 Camry for themselves and one more for a friend. The opportunity will come tomorrow, Sunday, Feb. 5, during a live NBC broadcast – we’re presuming Toyota means the Super Bowl, but the oddly worded press release… Continue Reading...
Sticking with a gritty theme, albeit in a different style, Chrysler has listed the services of veteran actor and director Clint Eastwood, who’s expected to give the country a tough talking to, in Walt Kowalski style. Continue Reading...
However, given its expertise in smaller trucks, Nissan really has a chance, at least in the short term to reap the benefits of the Ranger’s departure, especially now that the Frontier, besides its global status, is an established player and increasingly profitable due to its longevity in the marketplace. Continue Reading...
An example of early adoption, Toyota Motor Sales launched its brand new “Toyota USA” page on Google+ on November 7, 2011. Dave Nordstrom explains,” As a longtime Google partner, Toyota is pleased to announce our +Toyota USA Page. We are excited to expand our connections with owners, fans, advocates and Toyota associates in a unique… Continue Reading...
Sales targets for the Fiat 500 were set at an ambitious 6,000 units per month, and surprise surprise, the car isn’t meeting them. This might be due to the fact that it’s a subcompact, foreign branded car in a market where gasoline is (relatively) cheap and large vehicles reign supreme. Or it could be the… Continue Reading...
Ford’s head of marketing came out today with a brash, succinct statement that strikes deep down into the core of humanity: “f**k GM.” Jim Farley, shown above in a much calmer demeanor, launched this shot across the bow in an early copy of the book “Once Upon A Car,” by New York Times reporter Bill Vlasic…. Continue Reading...
Hey brah, Scion‘s launching a new car called the iQ, and it’s like, wicked small, dude. How many kegs can you fit in it, anyway? For the launch of the diminuitive iQ, Scion will hit the airwaves with a barrage of TV commercials illustrating the advantages of its small size. The ads will show off… Continue Reading...
NASCAR is looking to target a younger, hipper crowd—one that’s into this Facebook thing. And to do so they’re introducing a Facebook game, one that promises to be less annoying than Farmville, hopefully. Piggybacking off the successful Car Town, they’ve launched the slightly more cumbersome-sounding “NASCAR Pro Championship presented by Sprint” that will be featured… Continue Reading...
Ryan Reynolds, star of the upcoming movie “Green Lantern,” and the Nissan Leaf, the environmentally friendly electric car, are partnering in a new ad campaign that will be more green than Kermit the Frog eating a salad on St. Patrick’s Day. The campaign is called “Innovation for Endurance,” and consists of a fitness regimen to… Continue Reading...
Dr. Dre be the name, still running the game. Chrysler‘s “Imported From Detroit” campaign has propelled beyond Detroit, stopping by in Portland, Oregon (with Detroit Lions defensive tackle Ndamukong Suh) and New York City (with menswear designer John Varvatos). Now Chrysler comes straight outta Compton Los Angeles with Dr. Dre and the new 300S with Dre’s signature… Continue Reading...
Selling cars is kind of big business for Nissan. Taking advantage of social media to reach all those trendy kids these days is merely a part of that. And in the 20 years that marketing communications director Erich Marx has been at Nissan, he’s seen the changes in how people reach out to others, and… Continue Reading...
The Fiesta Movement campaign was a resounding success for Ford, one that enthusiastically introduced to Americans the Fiesta and a new wave of global platform and design collaboration. So what does its social media manager do to highlight this success? He jumps ship to General Motors. Jon Beebe, the man who was in charge of… Continue Reading...
There are approximately 500 million people on Facebook. And now, the marketing division at BMW can rest soundly knowing that 1% of them are BMW aficionados. One percent may not seem like much, but given the number of people on Facebook, that’s still 5 million people. And it’s the most popular automotive brand on Facebook,… Continue Reading...
Industry trade publication Advertising Age has named Ford it’s 2010 Marketer Of The Year, a prestigious honor that was previously won by companies like Apple, Nintendo and JetBlue. Ford was recognized for its innovative marketing campaigns, such as the Fiesta Movement program, which leveraged social networks and word-of-mouth advertising, as well as its new commercials… Continue Reading...
While custom ordering a car is popular in Europe, American buyers tend to purchase their cars from dealer inventory. BMW is looking to reverse that trend with their 2011 X3, and will be heavily promoting their build-to-order program when the vehicle launches later this year. The build-to-order program allows customers to order the exact options,… Continue Reading...