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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
The Lexus GS has been around for a while, and has often gone unnoticed. Maybe it just couldn’t compete with it’s European counterparts? Or maybe it just wasn’t advertised enough?
Lexus is hoping for the latter, and is aiming to correct that issue with a multi-pronged advertising campaign to help support the launch of the all-new 2013 GS (read our review here). The campaign will see the Lexus GS showing up in several media spots.
The new GS, which will arrive at dealerships this week, is showing off a different side of Lexus. The car is supposed to have a whole new approach to performance, technology, design and luxury.
The first commercial aired during the Super Bowl and three more are planned to circulate on national television.
In addition to the television ads, Lexus will be engaging viewers of TV shows using the Shazam mobile App. During certain episodes of popular TV shows “The Soup” “Psych” and “Being Human” the audience can use the Shazam app to get extra content of the show, and extra media on the Lexus GS. Users can even win a contest for a custom trip “Upgraded in GS fashion.”
This campaign doesn’t just stop at television though. In co-operation with Wired magazine, readers will have access to extra content using Near Field Communication (NFC) technology in smart phones.
Lexus is also going heavy on digital with their approach to advertising. A Lexus promoted radio station will be available on Pandora Internet Radio, showcasing artists, songs and albums which have revolutionized the music industry. Other websites including YouTube will also feature the new GS.
MINI has launched a new marketing campaign entitled ‘Manualhood’ which celebrates the manual transmissions found in the hardtop, Clubman, convertible, and Countryman. MINI is hoping to entice even more manual-friendly buyers into showrooms that feature a full line of vehicles offering manual transmissions.
The campaign also provides a platform to teach drivers how to operate a manual transmission vehicle, and enables the MINI dealers to promote the great benefits of driving a manual. Manual transmission MINIs offer a lower starting price, better mpg, technology like Hill Start Assist, Increased performance and control.
In mid-August MINI dealers in the US will receive a “Manualhood” kit which includes a “MINI Manual Driving School” for driver training. Other goodies included in the kit include floor mats, buttons, door magnets, boot decals and a “Manualhood” handbook.
Back in 2009; when the US economy collapsed following a housing market meltdown and many Americans lost their jobs, Hyundai launched a new marketing campaign ‘Assurance,’ which included a Job Loss Protection clause, that promised buyers their money back on a new car if they lost their jobs.
The program was actually administered through a third party; EFG Co Inc.; who recently said that Job Loss Protection will be eliminated by the start of April; though buyers who purchase a new Hyundai through the March 31st will still be eligible.
As to why it’s being cancelled, Hyundai’s head of US operations Dave Zuchkowski said of Job Loss Protection “it was very topical for the times and really resonated in 2009, but in the meantime we’ve really broadened Assurance to mean more than job loss.”
The automaker will continue to push the Assurance campaign but with an emphasis on warranty offerings, including a 10-year; 100,000 mile limited powertrain warranty and 5-year roadside assistance.
[Source: Automotive News]
In an attempt to capitalize on Chrysler’s ‘Imported from Detroit,’ ad slogan, a group of Jeep Dealers made up their own printed slogan ‘Imported from Toledo,’ complete with a stylized image of a classic Jeep nose.
One dealer even placed the logo on the doors of a Wrangler and drove it onto the ice during the Toledo, Walleyes minor league hockey game. Needless to say, Chrysler brass weren’t too impressed with this unofficial idea and have now put the kybosh on the campaign, fearing that it will detract from their original slogan and cause confusion among buyers.
The ‘Made in Toledo’ idea is said to have originated at Monroe Dodge/Jeep in Monroe, Michigan (just across the state line from Toledo), where store owner Ralph Mahalak Jr. made up some 600 shirts with the logo, designed to celebrate the iconic Jeep brand’s 70th anniversary.
Said shirts were reportedly selling for $19.41 a piece, but now to prevent a trademark battle, Mahalak has elected to give the shirts away, offering one to each customer that comes into his store to test drive a Jeep vehicle.
[Source: Toledo Blade]
Hot on the heels of its arrival at U.S. dealers last week, Nissan has now launched a 360 degree media campaign, including a 30-second TV spot entitled ‘Errands.’
The commercial is designed to highlight how parents can manage their busy lives with the new Quest, via one touch technology, permanent rear storage and an ‘intelligent’ climate control system that’s designed to block out unwanted smells from inside the van.
The ad, which will air this month on select network and cable TV stations, as well as some online sites, features a soundtrack by Beverly Lee, Doris Coley Jackson and Addie ‘Micki’ Harris, entitled ‘Mama Said.’
In regards to the new Quest, Nissan Marketing Vice President Jon Brancheau, declared “it’s an entirely new take on the minivan with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy.”
As for the ad campaign he describes it as showing that the Quest “provides the innovation to help make the impossible possible on a daily basis – just like parents do.”
The New Quest, which features fold flat second and third row seats, dual panel sliding moonroof and standard 260-hp 3.5-liter V6 under the hood, mated with a CVT transmission, starts at $27,750. Click below for a preview of the new TV spot.
GALLERY: 2011 Nissan Quest
It’s time to put on your thinking caps, because Toyota wants you to do some serious thinking. In the automaker’s newest marketing campaign, they want you to tell them what the plural of Prius should be.
This campaign comes after the introduction of the new Prius V at the Detroit Auto Show, and the announcement of the Prius C Concept, that is set to take the Prius further down-market with improved fuel economy – not to mention great looks. When added to the current Prius and the Prius Plug-In Hybrid, the family of hybrids is about to total four.
The commercial is fun to watch and puts us in mind of the retro “School House Rocks” educational shorts that would distract us from Saturday morning cartoons in the ’70s and ’80s. Toyota has a head-scratcher on their hands. Now that the Prius line has expanded, what do you call more than one of these cars? The grammatical implications of this debate could be huge, so Toyota wants you to weigh in on what it should be. Should it be Prii, Prium, Priuses, Prien, or is it just Prius?
Social media has infiltrated every facet of life, and it has been a big part of Ford’s 2011 Fiesta marketing launch. Ford is promising new Fiesta owners an experience unlike any other when they take delivery of their new car.
The experience starts in the showroom, where kiosks play Fiesta Movement videos and act as photo booths for new owners. But it doesn’t end there. New owners will get an interactive USB that is pre-loaded with an audio tutorial explaining the Fiesta’s features and how to use them.
This tool is meant to accompany the owner on the way home, as they can plug the preloaded USB into the Fiesta. It’s kind of like “unwrapping” all the cool new features in the car with infotainment-type audio. The topics range from push button start, to the sound-deadening windshield glass.
Here’s where the social media aspect comes into play. Fiesta owners can use the USB to install a program that lets them access and modify their delivery photos, then share them with other Fiesta owners through social media channels like Facebook. The desktop application also provides a wiki (called Fiestapedia) with tips on how to use the Fiesta, get podcasts and other related information.
The first automaker to create such a program, this Fiesta experience is a new way for Ford and its dealers to interact with customers. It’s an innovative step that shows Ford trending towards a customer experience that does more than deliver a car.
“The Fiesta Movement has taught us that consumers want to continue the dialogue with Ford Motor Company and other Fiesta owners,” said Paul Anderson, Ford small car marketing manager. “Fiesta continues to push the boundaries of how we launch products and how we interact with our customers.”