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Three time Olympic Gold Medal sprinter Usain Bolt and Nissan Motor Co. have joined forces for a new marketing campaign. Dubbed “WHAT IF” the campaign is designed to tantalize the senses, highlighting Nissan’s vehicles and technologies designed to “excite,” such as the GT-R supercar.
Even though the last one was produced in 1982 and no working examples are left in the Big Apple, the Checker Motors A11 is still considered the definitive New York taxi cab.
Nissan is hoping that in the 21st century, it’s so-called Taxi of Tomorrow, based on the NV 200 van, will become the next yellow cab icon. In fact, the company is putting together a new marketing campaign for the vehicle, designed to draw attention to the vehicle when it goes on display at the upcoming New York Auto Show, as well as highlighting Nissan’s spirit of innovation.
The NV 200 Taxi campaign, which has an estimated budget between $2-$3 million, will play on typical Big Apple and taxi themes such as “if it [the NV 200] can make it in New York, it can make it anywhere,” and “kept it yellow, changed everything else.”
Other ads for the future taxi play on Nissan’s larger overall marketing strategy, which emphasizes “innovation for all.” Examples include “innovation for NYC,” “the cab that goes to the corner of innovation and cool” and “the future of the auto industry? We’ll take you there.”
Although New York City mayor Michael Bloomberg clearly views the NV 200 as the ideal taxi for America’s largest city; the concept of a nondescript, boxy van (one that’s sold in multiple countries no less) becoming as iconic a symbol of New York as the old Checker, is probably a stretch at best. Nonetheless, you can’t blame Nissan for trying.
[Source: New York Times]
Most of us at one time or another end up having a few backseat car stories, in many cases probably involving steamy windows and, well, you get the picture.
Now, Jaguar is putting its own take on the backseat theme, by launching a new series on its official YouTube channel, called Backseat stories, designed to tie in with its new “Alive,” ad campaign, which aims to prey on human emotion.
Despite what the title might suggest, the series actually revolves around some of today’s brightest minds, as they share some of their innermost thoughts with the audience about their own success stories, along with other topics of interest. Even from watching the first episode it’s interesting to see how, as individuals, we perceive the world and our place in it.