Usain Bolt and Nissan GT-R Team up for New Marketing Campaign

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Usain Bolt and Nissan GT-R Team up for New Marketing Campaign
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The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan. Continue Reading...

Nissan NYC “Taxi of Tomorrow” Ad Campaign Emphasizes Innovation

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Nissan NYC “Taxi of Tomorrow” Ad Campaign Emphasizes Innovation
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Other ads for the future taxi play on Nissan’s larger overall marketing strategy, which emphasizes “innovation for all.” Examples include “innovation for NYC, “the cab that goes to the corner of innovation and cool” and “the future of the auto industry? We’ll take you there.” Continue Reading...
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