AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
Jaguar North America is launching a new marketing initiative, dubbed the Jaguar ALIVE Driving Experience.
Essentially a national US roadshow that will stop at some 18 cities across the country, it’s designed to provide consumers with an up-close and personal look at the brand, giving them the chance to sample the entire lineup of current models, arrange test drives and even view some iconic cars from Jaguar’s past.
The tour, which kicks off in Phoenix, Arizona on April 12th, is complimentary and allows consumers to explore the limits of Jaguar’s current vehicles, on closed circuit test courses with experienced instructors such as Adam Andretti, Roberto Guerrero and Davy Jones providing expert tuition on safe performance driving techniques.
According to Jaguar North America’s Brand Vice President David Prior, “the Jaguar ALIVE Driving Experience provides consumers with a unique opportunity to fully experience the performance ability of our award-winning model line-up. Coupled with the launch of the ALIVE marketing campaign, we are excited by the opportunity to introduce the Jaguar brand in a refreshed, contemporary way.”
The first seven stops on the Jaguar ALIVE Driving Experience have already been announced, with others to be revealed shortly. To find out which cities are currently scheduled along with additional information on the program, click on the link below.
[Source: Jaguar North America]
In an effort to strengthen its premium Lincoln brand, Ford Motor Company has launched a new service initiative. Labeled the ‘Lincoln Complimentary Maintenance Program,’ it provides free servicing to customers who own 2011 model year or newer Lincoln vehicles. The program is designed to enhance the 50,000 mile, four-year bumper to bumper manufacturer’s warranty and includes complimentary oil changes, tire rotations and multi-point inspections for up to eight visits. It’s also transferable to the second owner of the vehicle.
“The Lincoln Complimentary Maintenance Program is just one example of Ford Motor Company’s commitment to elevating the Lincoln brand and experience,” said C.J. O’Donnell, Lincoln’s current Marketing Manager. It’ll be interesting to see what else is in store for Ford’s premium brand in North America.