New color brings the total of matte colors offered by Italian supercar maker to four
Lamborghini President and CEO Stephan Winkelmann didn’t have much to say at the company’s press conference at the North American International Auto Show (NAIAS) in Detroit, but it was still well worth attending.
Winkelman announced that the company sold a record 2430 cars in 2008 and opened up 15 more dealerships. The highlight, however, was the cars, two of which (the LP640 and LP560-4) featured a stunning new matte blue color offered as a part of Lamborghini’s Ad Personam personalization program.
Front and center sat the company’s latest car, the LP560-4 Spider in matte-white (Bianco Canopus). Lamborghini als offers two other matte finishes, a matt-luster black called Nero Nemesis and a matte brown finish called Marrone Apus.
“Ad Personam offers every Lamborghini customer the opportunity to acquire a completely exclusive vehicle from a unique brand – one that is perfectly in tune with their own lifestyle,” said Winkelmann. “A super sports car from Lamborghini is always a fundamental expression of the buyer’s personality. And that is why the highest levels of exclusivity are possible, right through to absolute one-of-a-kind Lamborghini vehicles.”
Along with the three different Lamborghini models, there were also three models of the female variety.
Official release after the jump: