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 |  Dec 01 2011, 7:15 PM

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Lotus Cars USA made the public announcement that former Ferrari CEO Maurizio Parlato is the new CEO of their U.S. operation.

Parlato has actually been with the company for a few months, but Lotus spokesman Kevin Smith told Automotive News Lotus hadn’t made the announcement until recently because they had been too busy appearing at auto shows.

Parlato’s move to Lotus is part of an effort by the company to improve their market share. The switch actually took place mid-September, though the official announcement didn’t come until November 16.

Before coming to Lotus, Parlato ended a 20-year career with Ferrari on January 1, 2010, of those 20 years, he spent seven as CEO.

Smith said Lotus is looking to strengthen their dealer network in the U.S. in anticipation of increased sales.

“[Parlato] is a welcome addition to the team,” Smith said. “He’s brought in a lot of energy already and great contacts in the industry.”

[Source: Automotive News]