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 |  Mar 04 2009, 11:17 AM

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True to their word, the folks at Maserati unveiled the new Gran Turismo  S Automatic at the Geneva Auto Show. The Italian luxury brand did, after all, say that it would unveil one new model at each international auto show.

While adding an automatic transmission may not seem like much, until now those who opted for the auto-box could only get one in the standard GranTurismo, which while an exceptional car, comes with the 4.2-liter V8 and not the 4.7-liter V8 in the “S” model.

The transmission itself is a six-speed ZF unit. Maserati has also eliminated the “kick-down” that happens when downshifting when in manual mode so as to keep the drive as smooth as possible.

The Gran Turismo S makes 440hp at 7000 rpm and 361 ft-lbs of torque at 4750 rpm.

Maserati is a brand obsessed with personalization and with those all-important finishing touches. That being said, the Automatic model gets new side skirts with a slightly different design to help accentuate the look of the Trident wheels.

Other highlights include a new passenger air bag with “low risk deployment,” which will become standard equipment on all new GranTurismos. Bluetooth will also be standard equipment and an iPod interface will be offered as an option.

GALLERY: Maserati GranTurismo S Automatic

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