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Elliot Handler, the Mattel co-founder and inventor of Hot Wheels died on July 21 at age 95 of undisclosed causes. Handler also invented the Barbie doll with wife Ruth Handler and created Hot Wheels after searching for a product that would appeal to boys. Hot wheels debuted in 1968 with a line of candy-coloured hot rods, with special fast spinning wheels. Mattel says that 41 million kids have played with Hot Wheels cars for more than four decades.
Handler was born in April 9, 1916, the second of four sons in his family, and grew up in Denver, Colorado. He met his future wife, Ruth Mosko, at a charity dance in 1932, and the couple married about five years later. Before Handler founded Mattel, he was drafted to serve in the U.S. Army. Ruth Handler passed away in 2002, and, survivors include Handler’s daughter, his brother, five grandchildren and six great-grandchildren. In the last few years, Mr. Handler lived a quiet life, renting out a studio space where he would often go to paint, his daughter said.
[Source: Washington Post]
Hot Wheels are a timeless cool toy, so imagine our happiness when we heard about the latest development coming to these iconic mini cars.
Mattel’s Video Racer lets you recording while you’re racing them. Here’s how it works: the Video Racers are equipped with small video camera that can record 30 to 60 frames per second, capturing the action as in zooms across the floor or the racing track.
After the completion of the race, you can watch it unfold again – just flip the car over and enjoy highlights on the tiny LCD found on the underbelly of the car. You can also watch footage by downloading it to a PC or laptop via USB. Then, paste your footage together to make a best-of compilation.
Watch for the Video Racer coming to stores this fall for about $60 each (it also comes with a USB cable).
Check out video of the high-tech toy after the jump:
First came the limited edition Nike Dunk 6.0 DeLorean shoes that sold out as soon as the stores opened. Then there was the DeLorean Time Machine Hard Drive so you could back up your files McFly style. Now, there’s more good news for you Back to the Future fans out there – DeLorean is in the works to expand its brand beyond time machines, sneakers and computer gadgets.
The Texas-based automaker has announced new partnerships with Mattel, Sun Star, Gateway Global, Microsoft and Now & Zen to make clothing and toys that use the DeLorean’s uber-cool retro-icon label.
The folks at DeLorean believe that their brand is a big hit with kids from the ’80s – and they’ve got the facts to back them up on that. According to a poll of 1,000 men conducted by the Opinion Research Corporation Caravan, the famous car has a 93 percent awareness factor among men aged 18 and older, with 87 percent of respondents agreeing that “the car was ahead of its time.”
Along with a simply massive display of 2010 Mustangs for this year’s SEMA Show, Ford will showcase the tuning expertise of four shops (and one in-house project) that have chosen the F-150 as their vehicle of choice. And just as the Mustang is the most customized overall vehicle in the $31.8 billion aftermarket industry, the F-Series of pickups is the most popular pickup to modify.
“The F-150 is the ultimate all-around ‘do everything’ truck, and it is available in 10 different distinct versions, everything from an XL work truck to a Platinum luxury edition to the latest edition – the SVT Raptor – for the ultimate off-road experience,” said Mark Grueber, Ford F-150 marketing manager. “People can personalize the F-150 to meet any need and do just about anything with it.”
Ford’s SEMA Design Manager Melvin Betancourt agrees and says much of the F-150’s success with tuners is due to its broad appeal. “Some people use the F-150 as a work truck. For others, it’s a luxury truck,” he said. “And everyone is always looking to create something that’s new that no one else has ever seen.”
See the full list of custom F-150 trucks after the jump: