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Daimler’s ultra-luxury Maybach brand might have been killed off last year, but we could see a return of the nameplate as soon as this year.
Dude, what's an Oldsmobile?
Everybody loves talking about millennials but nobody does anything about them. Roughly speaking this demographic encompasses young – and not-so-young – folks born in the early 1980s to about 2000. With birth years spanning two decades this is a huge group of very diverse people.
The number-crunchers have been earning their keep the last few weeks. With their mathematical weapon of choice in hand, be it a calculator, tally counter or even a trusty abacus, they’ve kept an exacting total of how many vehicles automakers sold over the past 12 months. How did things shake out? Which brand nearly doubled its sales for the year?
14. Acura ZDX
As 2012 winds to an end, AutoGuide looks back at all the vehicles that received the axe this year, some that will be missed, while others surely won’t be.
Starting it off is the Acura ZDX, a crossover that had a very tough time breaking into the market. Priced at around $51,815 including delivery, the ZDX was hardly a hot seller for the Japanese automaker, and it’s clear that Acura can’t wait to move forward from it.
With Daimler losing almost $500,000 for each Maybach sold, it’s no surprise that the luxury brand has been laid to rest . And now to help move the remaining inventory of 23 models, Maybach dealers have been granted an astonishing $100,000 cash in direct-to-dealer discounts.
As with most direct-to-dealer discounts however, the dealership aren’t required to pass along the entire savings to the car buyer. So those interested in purchasing a Maybach may want to get some more information before dropping close to half a million on a car. But whether you’re purchasing the Type 57 which ranges from $376,300 to $416,200 or the Type 62 which is priced from $427,700 to $467,600, a $100,000 savings is still significant.
It’s no surprise that Daimler is willing to let the remaining Maybach models go as quickly as it can, but buyers beware, surely dealers will be trying to get the most of the last few Maybach’s they have on the lot.
Car enthusiasts probably cringed during Jay-Z and Kanye West’s “Otis” video as the duo mangled a Maybach 57, but the joke seems to be on them now.
The irreverently-altered Maybach was supposed to bring between and estimated $100,000 and $150,000 at auction. That money was meant to go, at least in part, to the Save the Children Charity.
Unfortunately, as the audacious music stars learned, people don’t really like the idea of spending that kind of money on what amounts to a disfigured and outdated Maybach. The car earned $60,000 — an less than a quarter of its original value. While that’s chump change to own an ultra-exclusive Maybach (especially because the company is gone), it’s still a lot to pay for junk.
It’s too bad one of the music moguls didn’t just “give” it to the other as a memento of the video shoot. They could have collectively donated more to the charity without breaking much of a sweat. Heck it wasn’t so long ago that Birdman gave his brother and Lil Wayne Rolls-Royce Ghost and Bentley Mulsanne respectively.
Nonetheless, Save the Children is probably grateful for whatever money it got, regardless of wasted potential. At least it still raised more than Justin Bieber‘s Hyundai Genesis, though even that is questionable considering the Hyundai sold for more than its original MSRP.
You can watch the music video after the break.
Although Daimler has announced the discontinuation of the Maybach brand, young money ballers, shot-callers now have the opportunity to bid on what’s arguably the most notorious Maybach of all.
Starring in the Jay-Z and Kanye West “Otis” music video, the chopped “Mad Max” Maybach will be put on the block by auction house Phillips de Pury & Co. at the New York Contemporary Art Evening sale on March 8. All proceeds of the Maybach auction will be donated to Save the Children. Previously, this vehicle was also up for auction to benefit the victims of drought in East Africa.
Burning rubber in four-wheel drifts and spitting fire in the process, Rockafella’s insane whip is estimated to raise between $100,000 to $150,000. Considering Jay-Z and Kanye’s handiwork left us with half a car, it seems appropriate for its estimate to be half the value of a Maybach 57 when new.
When Mercedes-Benz announced the termination of its superluxury Maybach brand, Daimler CEO Dieter Zetsche said succinctly, “It would not be sensible to develop a successor model for the current Maybach.”
Now we know why. After a seven year stint of Maybach production, the marque has only sold approximately 3,000 units. What’s more, CAR had calculated that Daimler lost an unfathomable $500,000 for each Maybach sold.
With an initial investment of $1.3 billion, Daimler created Maybach to challenge Rolls Royce for hyper-luxury supremacy. However, while Rolls Royce enjoyed record success in China, Maybach had only sold around 200 vehicles in 2011. While the absence of Maybach will be dearly missed by rappers and drug cartels alike, Mercedes-Benz had announced the revival of its Pullman limo by 2013, which should fill the void perfectly.
[Source: CAR Magazine]
With Maybach being axed, again, Bentley is now looking to entice some of the brand’s top customers, including the likes of rapper J-Z, as well as the Sultan of Brunei and Russian oligarch Roman Abramovich.
Under its new corporate strategy, Daimler AG will focus high end marketing around its core S-Class sedan, adding new, more exclusive variants to help cater to existing Maybach customers,
Given that these cars will be less “unique” than Maybach’s own offerings, this approach could actually serve VW owned Bentley well, which will no doubt be able to capitalize on providing “Bespoke” services and vehicles to a discerning clientele.
In addition, Bentley Chief Executive Wolfgang Durheimer also talked of creating a “specific welcome zone inside our brand,” which includes inviting clients for VIP tours of the brand’s production facilities in Crewe, Cheshire, United Kingdom.
At the other end of the spectrum, Bentley is also looking to cultivate Porsche Cayenne customers, who are looking to upgrade their existing Turbo SUVs. Durheimer believes that Bentley’s upcoming SUV model would be an ideal platform for bringing these customers into the Bentley fold.
[Source: Automotive News]
In Maybach‘s last full year of sales before the hyper-luxury brand will be shuttered for 2013, Daimler has increased the MSRP of Maybach’s 2012 line-up.
According to the latest pricing updates released by Mercedes-Benz USA, the 2012 Maybach 57 will begin at $379,050, an extra $3,080 over the 2011 model year. The 2012 Maybach 57 S and Maybach 62 will be offered at $418,950 and $430,450 respectively, each a $4,200 premium over last year’s model. Next, a 2012 Maybach 62 S will be starting at $470,350, $4,600 more than the 2011 MSRP. Finally, the top-of-the-line Maybach Landaulet pricing will remain the same as last year at $1,382,750.
A strange move for the German automaker as common practice and conventional economics traditionally dictate lower prices amid waning demand. While Maybach is a made-to-order boutique marque, we suggest prospective customers to keep an eye on Maybach’s slightly more affordable 2011 inventory.
GALLERY: Maybach Line-up
10. Porsche 918 Spyder: $845,000
The list of the Top 10 most expensive new cars is even more shocking that you might expect. Released by Forbes, you can forget the Ferrari 458 or the $300,000 Lamborghini Aventador because even at the low end of the scale these models start at right around the one million mark.
In 10th place, at $845,000 is Porsche’s upcoming flagship, the 918 Spyder. When it does arrive later this year, it will come powered by a high-revving V8 engine making more than 500 hp, mated to a plug-in hybrid system that adds over 218 hp. Porsche claims a 0-60 mph time of 3.1 seconds, with an incredible 78 mpg rating.
While Mercedes had high hopes for the brand, Maybach’s sales have slumped to around 200 units annually, whereas targets called for sales of 1,000 cars per year. Daimler CEO Dieter Zetsche told German Newspaper Frankfurter Allgemeine Zeitung “It would not be sensible to develop a successor model for the current Maybach.”
Ultra-luxury versions of the next Mercedes-Benz S-Class will replace the Maybach in 2013.
[Source: Automotive News]
It was only a few months ago, when talks of an engagement between Aston Martin and Maybach was making headlines. This partnership would have seen the two uber-luxury brands sharing technology and platforms.
Now according to sources, the union has broken before it even started, citing money issues. If the deal had stayed intact, Aston Martin would have built the next generation models of the Maybach 57 and 62. In return, Aston Martin would have benefited from Mercedes-Benz‘s hybrid technology, the 4.6-liter twin-turbo V8 and platforms for the 2012 M-class and 2013 S-class.
Sources say Aston Martin wanted too much money to build cars for Maybach. Nothing is confirmed yet, but if this deal really does go sour, it might lead to an end for Maybach, which is currently owned by Mercedes-Benz. With no Maybach, one has to wonder, what car will any future, self-respecting hip-hop artist choose to hacksaw for the amusement of their fans?
[Source: World Car Fans]
It’s fair to say that any ‘ordinary’ Maybach is a decidedly rare beast. So it comes as no surprise that this, the Edition 125 ranks as absolute hen’s teeth.
Currently on display at the 2011 Frankfurt Motor Show, this one-off special was conceived to celebrate parent company Daimler AG’s 125 years of making automobiles as well as the legacy of legendary stylist Wilhelm Maybach.
In addition, it showcases just what’s possible in the world of ultra high-end bespoke luxury sedans, as a result it employs such indulgences as contour lighting and a laser engraved lit motif incorporating Maybach’s famous ‘Double M’ logo in the front seat armrest, as well as glovebox lid embroidered with Wilhelm’s signature, along with silver colored topstitching.
Exterior ‘enhancements’ include high contrast 20-inch alloy wheels, a re-profiled hood, special grille, and Tahiti Black and Patagonia Silver paint, the last two of which have been added to the regular Maybach range.
Under the hood of this one-of-a-kind beast, is the standard Maybach V12, a 630 horsepower twin-turbocharged monster that actually meets EU5 emissions requirements. Who says you can’t be extravagant and environmentally conscious at the same time?
Despite being the only example in the world, the Maybach Exelero has been around the block a few times. First concieved as a concept car for Fulda Tires (who wanted to use the vehicle for tire testing), the Exelero then appeared in a Jay-Z video.
Since then, it has fallen into the hands of a private owner and stayed out of the hip-hop limelight, until earlier in the year when hip-hop mogul Birdman (aka Bryan Williams), responsible for launching the careers of music stars like Lil’ Wayne and Drake, claimed to have purchased the car.
According to a report by MotorAuthority, Birdman has yet to pay for the car, leaving its current owner high and dry. Birdman currently owns a rare Maybach Landaulet and a Bugatti Veyron, so the Exelero’s asking price of $8 million, while steep, isn’t too far removed from Birdman’s snack bracket.
Nevertheless, not paying up is still considered bad form, and we won’t really know until we see Birdman bragging about his newest acquisition online or in one of his videos.
[Source: Motor Authority]
Kim Kardashian’s star-studded wedding will feature a fleet of white Rolls-Royce Phantom and Maybach 62 limousines, as befitting a celebrity wedding.
The Kardashians worked out a deal with Platinum Motorsports (which customizes vehicles for athletes and celebrities like David Beckham) to provide this sterling example of conspicuous consumption, which the company said was not a challenge. All the cars will be chauffer-driven, and will ferry guests around for optimal paparazzi exposure.
Plus, Kardashian insisted every vehicle be white… not matte black.
Curious about these Platinum Motorsports ballers? Check out the video after the jump:
The long rumored Aston Martin-Daimler alliance appears to be taking shape, with a report in the Financial Times suggesting that the British sports car builder has approached Daimler with a request for assistance regarding engines, safety systems and other technology.
Aston Martin seems to be seeking independence from former owner Ford, which helped out greatly on the technological front. Aston Martin and Ford have an engine deal that lasts until 2013, and the Kuwaiti consortium that now owns Aston has been previously rumored to have approached Daimler regarding a possible collaboration with their Maybach division.