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Mercedes-Benz‘s Maybach luxury brand will be axed, much to the consternation of rappers (pictured above), athletes and insipid nouveau riche types everywhere.
While Mercedes had high hopes for the brand, Maybach’s sales have slumped to around 200 units annually, whereas targets called for sales of 1,000 cars per year. Daimler CEO Dieter Zetsche told German Newspaper Frankfurter Allgemeine Zeitung “It would not be sensible to develop a successor model for the current Maybach.”
Ultra-luxury versions of the next Mercedes-Benz S-Class will replace the Maybach in 2013.
[Source: Automotive News]
Kim Kardashian’s star-studded wedding will feature a fleet of white Rolls-Royce Phantom and Maybach 62 limousines, as befitting a celebrity wedding.
The Kardashians worked out a deal with Platinum Motorsports (which customizes vehicles for athletes and celebrities like David Beckham) to provide this sterling example of conspicuous consumption, which the company said was not a challenge. All the cars will be chauffer-driven, and will ferry guests around for optimal paparazzi exposure.
Plus, Kardashian insisted every vehicle be white… not matte black.
Curious about these Platinum Motorsports ballers? Check out the video after the jump:
When some other manufacturers announce armored variants of their vehicles, we sometimes wonder why. When Maybach announces an armored variant of their 62 luxury sedan, we wonder what took them so long. The engineers over at Sindelfingen, Germany, equipped Maybach’s 62 with integrated safety systems to suit all the very important people that need protection while traveling in the ultimate luxury sedan.
Maybach boasts that their armored version of the 62, dubbed 62 Guard, only weighs 895-lbs more than the non-armored version. Its reinforcement comes from a specially-made armor featuring steel and high-tech Kevlar that’s integrated into the body shell. Maybach also claims that the base of the Maybach Guard was already designed for the additional weight, so no additional changes were made to the drivetrain, suspension or brakes.
Most importantly though is the fact that Maybach is the only armored car in the world that can reach a top speed of 155-mph. The Maybach 62 Guard can also receive almost all the same options of individualization that a standard Maybach can receive. No pricing was announced.
Official press release available after the break.
GALLERY: 2011 Maybach 62 Models
The ostentatious among us may be left without a chariot, as Mercedes-Benz is apparently mulling over a plan to kill the under-performing Maybach brand.
The first Maybach concept debuted in 1997, a time when the first dot-com bubble was rapidly growing, and a super-luxury car was a smart move for Mercedes. With the 180 degree turn in the world’s economy, Maybachs are now as relevant as sewing machines and type writers, and M-B execs are beginning to come around to the notion that an ultra-premium brand may be a mis-allocation of resources.
Mercedes is apparently evaluating Maybach’s viability on a yearly basis. Although the brand is largely inconsequential to their bottom line, Maybach only sold 63 cars in the USA last year, leading execs to question whether it’s really worth keeping the brand around for such a small customer base.