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Lincoln has been hard at work refreshing its lineup over the past few years and the luxury arm of Ford has chosen to display three of its newest vehicles at the 2009 SEMA Show: a 2010 MKZ, a 2009 MKS and a 2010 MKT. But before the two luxury sedans and one crossover made their way to Las Vegas, Lincoln shipped them out to different tuning shops across the country to have each car individually stylized.
“Lincoln as a brand is continuing to attract younger customers to the showroom with products like the MKS, MKZ and the new MKT luxury crossover,” said Amy Marentic, Ford Car and Crossover marketing manager. “These customers place huge importance on style, design and technology, and these are areas where Lincoln plays well. SEMA gives customizers the opportunity to push the boundaries of design, while still focusing on the core strengths of the Lincoln brand.”
Ford’s SEMA Designer Melvin Betancourt echoes Marentic’s thoughts stating that, “Customization is about individuality and reflecting who you are. That is particularly true about the new generation of people who are buying cars. The vehicles at this year’s SEMA show prove that Lincolns have great personalization potential.”
See more on each of the three SEMA Lincolns after the jump:
Along with a simply massive display of 2010 Mustangs for this year’s SEMA Show, Ford will showcase the tuning expertise of four shops (and one in-house project) that have chosen the F-150 as their vehicle of choice. And just as the Mustang is the most customized overall vehicle in the $31.8 billion aftermarket industry, the F-Series of pickups is the most popular pickup to modify.
“The F-150 is the ultimate all-around ‘do everything’ truck, and it is available in 10 different distinct versions, everything from an XL work truck to a Platinum luxury edition to the latest edition – the SVT Raptor – for the ultimate off-road experience,” said Mark Grueber, Ford F-150 marketing manager. “People can personalize the F-150 to meet any need and do just about anything with it.”
Ford’s SEMA Design Manager Melvin Betancourt agrees and says much of the F-150’s success with tuners is due to its broad appeal. “Some people use the F-150 as a work truck. For others, it’s a luxury truck,” he said. “And everyone is always looking to create something that’s new that no one else has ever seen.”
See the full list of custom F-150 trucks after the jump: