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 |  Oct 27 2010, 8:15 PM

Who knew that Avon was interested in racing? It’s a shock to all of us, but it’s true and now Avon has teamed with NASCAR’s Carl Edwards for its newest fragrance: Turn 4XT.

Making its debut this November, Avon touts this fragrance as being “a masculine scent that embodies the rush that comes with risking it all for the win” while “evoking the casual yet confident attitude the champion driver exudes.”

We’re not sure how “risking it all for the win” is supposed to smell, but our best guess is a combination of burning rubber and a field of fresh flowers. What do you think it smells like? Guys – would you wear a cologne inspired by NASCAR?

 |  May 07 2010, 9:38 AM


You’ve got to love when your man smells like a car – especially if it’s a Ferrari. Ok, so it doesn’t actually give off that new car smell, but Ferrari new Uomo Fragrance will still get a motor or two revving.

Touted by the company as a fragrance for the “real man,” Ferrari is branding Uomo as a masterpiece in elegance, prestige and uniqueness. Created by Alberto Morillas, Uomo is distinguished by woody and spicy scents, while undertones of Sicilian lemons, Calabrese bergamot, juniper, cedar wood and accents of nutmeg give it substance and style. Its base is strong and gentle at the same time, and includes the intoxicating aroma of labdanum, tonka and deep, dark patchouli.

But it’s not all about how it smells – it’s also about how it looks. And just like the body on a Ferrari, the Uomo bottle looks just as sleek and cool as the car. It’s displayed in a classic perfume bottle that is adorned with details such as leather, metal, and topped with an opaque aluminium flacon that displays the signature of Thierry de Baschmakoff. To finish it off, Uomo comes handsomely packaged in a brown and pomelo leather carrying case that is double stitched and embellished with Ferrari’s famous Prancing Horse.

This is a limited edited fragrance, and it can be purchased at the Ferrari online store for 120 euros.

[Source: Top Speed]