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German luxury automaker Mercedes-Benz has launched some very brilliant marketing campaigns lately. The Viano interactive ad campaign was one of the most clever things we’ve ever seen, but it appears that Mercedes’ invisible F-Cell will dethrone it as the best of the best.
To promote its newest fuel cell vehicle, Mercedes-Benz decided to make it invisible, playing to the fact that it has zero emissions. The hydrogen-powered B-Class has an estimated driving range of 190 miles emitting only water vapor as it burns hydrogen fuel.
To garner the attention of Germany’s population, Mercedes wrapped the entire vehicle with LED-embedded mats on one side and equipped the other side with cameras. The cameras would then take its video feed and display it on the LED mats on the other side, making the vehicle appear as if it was invisible – minus the wheels of course.
The vehicle toured around Germany for a week and we imagine it made quite the impact in gathering everyone’s attention. See it in action in the video below.
Mercedes-Benz has just released detailed photos of its new second-generation B-Class, which is set to debut at the upcoming Frankfurt Motor Show. Last month we were teased as to what the new B-Class would look like, and now that we’ve got the full picture, well, it’s not so clear that it’s any less of a stain on Merc’s impressive design history as of late.
Several models of the B-Class will be available to European buyers, with the B180 sporting a 1.6L turbocharged engine with 120-hp and 147 lb-ft of torque, while the B200 will have 154-hp and 184 lb-ft of torque. Europe will also receive a 1.8L diesel, delivering 107-hp and 184 lb-ft of torque in the B180 CDI, while the B200 CDI will feature 134-hp and 221 lb-ft of torque.
Mercedes has also announced that it is looking at producing a limited production F-Cell variant that will hopefully be released in 2015.