Mercedes briefly flashed some of the car’s interior last week in a video talking about style and craftsmanship. Now we have a full video and a host of pictures to show you what the car looks like. More importantly, it gives us a strong indication of what the CLC or the CLA will look like at the 2013 debut.
AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
A seemingly pointless video released on the official Mercedes-Benz YouTube channel might not be so irrelevant after all. The video features fashion critic Luke Leitch commenting on design and style… the suit making the man and all that.
There are plenty of shady shots and clips of materials being cut and sewn. Most are traditional Mercedes-Benz stuff and then, at the every end, there’s a quick shot (above) of some rather wild black Alcantara with neon green piling and stitching.
The video comes our way just ahead of an important date, the start of this year’s Avant/Garde Diaries event in Los Angeles, which according to Mercedes will host, “the artistic staging of the Mercedes-Benz Concept Style Coupe.” Presumably, that coupe is the baby CLS, known as the Mercedes CLA (or CLC). And possibly (yes, we’re working with a lot of assumptions here), that black and neon interior is that of the CLA/CLC.
With the event set to begin April 20th and run until May 6th, look for a reveal of something provocatively new from Mercedes soon.
Earlier this year we spotted spy photos of the upcoming Mercedes-Benz CLC, and now we have a good reason to believe that it’ll make its worldwide unveiling in Los Angeles.
Last year, the German automaker started the Avant/Garde Diaries, a global online interview magazine that creates a platform for topics ranging from art to fashion to music that shape today’s society. The festival itself brought in international artists and trendsetters to present their perspective on the world of today and tomorrow.
“The aim of Avant/Garde Diaries is to offer a platform for creativity. Curiosity and the joy of breaking through existing barriers are drivers for innovation and progress, and not just at Mercedes-Benz,” said Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.
This year, the Avant/Garde Diaries will host “Transmission LA: AV CLUB curated by Mike D” from April 20th to May 6th at the Geffen Contemporary at MOCA in Los Angeles, California. This festival aims to bring together the Los Angeles art and music community and will be the sequel to last year’s festival that took place in Berlin.
It is at this festival that Mercedes-Benz will have “the artistic staging of the Mercedes-Benz Concept Style Coupe,” according to a press release from the German automaker. Our guess would be that it’s the upcoming CLC model – which is essentially a four-door coupe.
The timing is peculiar, however, considering the Transmission LA: AV CLUB event occurs after the New York Auto Show, which kicks off April 4th. If the baby CLS model is indeed having its world unveiling in Los Angeles, what is the German automaker bringing to New York?
GALLERY: 2013 Mercedes-Benz CLC Spy Photos
Several spy shots of the upcoming Mercedes CLC sedan have been snapped during the car’s cold weather testing. Expected to be styled as a baby CLS, this compact sedan will be based on the same platform as the upcoming A-Class and B-Class models, meaning it will be a size down from the brand’s C-Class offering.
Using this flexible new paltform Mercedes will be able to offer both front-wheel drive and all-wheel drive versions of the CLC. Diesel engines will be offered in Europe, while a North American model will likely sport a 4-cylinder – with the 201-hp turbocharged 1.8L from the C-Class a likely candidate. Both a six-speed manual and 7-speed dual clutch are expected to be offered.
Rumors have also suggest a high-performance AMG version making over 300-hp.
The CLC (which may be badged as the CLA) is expected to arrive in showrooms as early as next year.
GALLERY: Mercedes CLC Spy Photos
However, the Europeans have always had a thing for wagons, especially fast ones, and have never stopped making them, although not many on this side of the Atlantic buy them.
The solution, make a cool wagon and call it something different altogether, e.g. Shooting Brake. It’s been a name given to fast wagons in the past, and now Mercedes-Benz will use this name for two of its newest models, the CLS and the CLC.
The CLS Shooting Brake has been expected for a long time now, and will be similar to the concept version which has been shown at motor shows around the world.
Engine choices for the CLS Shooting Brake will be similar to other CLS models, while the CLC will get a host of new engines, including four-cylinder turbos.
Expect these new models to start hitting the showrooms by late 2012.
GALLERY: Mercedes CLS Shooting Brake Concept
[Source: Auto News]
As previously announced, Mercedes-Benz will bring a production version of the A-Class Concept to market in North America in the near future, but it won’t be alone. Joining the premium hatchback will be three more models, all of which will be priced at or below the $30,000 mark. Currently the cheapest model offered in the Mercedes lineup is the C300 Sport Sedan at $33,900.
Specific details aren’t yet available, but the three additional models are believed to be the CLC sedan, the GLC crossover and a small van or MPV that will be offered with an electric powertrain.
Mercedes-Benz USA had originally decided not to bring the A-Class to America but when product planners saw the new concept they did an about-face. Their decision was confirmed last week at the New York Auto Show by the reaction of media and show-goers to the A-Class concept.
In an interview with Automotive News, MBUSA boss Ernst Lieb emphasized how important it is for Mercedes to dominate in the premium small car segment, even commenting that he believes luxury buyers will switch to small cars in the future.
GALLERY: Mercedes A-Class Concept
See after the jump for video of the A-Class Concept from the New york Auto Show:
In the past, if you wanted a hopped-up version of an A-Class Mercedes you’d have to talk to one of the many German tuners, like Brabus. But according to a new report Mercedes will develop its own high-performance version of the upcoming A-Class under the AMG brand. Targeting the Volkswagen Golf R, this new model is part of a larger plan by Mercedes to challenge VW’s dominance in the lower end of the segment, with several new A and B-Class models including hatchbacks, sedans and even a possible compact or sub-compact crossover.
According to AutoCar, the A-Class AMG model will use all-wheel drive (a new system being developed for the GLC crossover) as well as a supercharged 4-cylinder to make as much as 270-hp and even feature a dual-clutch transmission. That AWD system will reportedly have a rear-bias to deliver a more sporting feel to the small performance car.
AMG’s new boss, Ola Källenius, says the car will mark, “the beginning of a new direction for the company and will expose AMG to a whole new, younger and more dynamic customer base.”
Due out around 2012, Mercedes is expected to deliver the AMG version of its new A-Class first as a 5-door hatchback and later as a four-door coupe, possibly called the CLC and designed to mimic the style of the larger CLS. This mode would then be brought to North America to slot in underneath the C-Class in Mercedes’ lineup.