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For decades, BMW and Mercedes-Benz have been competing for dominance in the luxury car market. In 2011, BMW took the top honors beating its German rival by just 2,715 vehicles sold. The race is even closer now, at least for the end of the first quarter of 2012, with BMW selling a mere 36 more cars than Mercedes.
In the month of March, BMW saw an increase of 18 percent in sales thanks to its new 3-Series model. Mercedes-Benz had sold 770 more cars than BMW heading into March, so it was a hotly contested sales race. It’s worth noting that the sales figures do not include Daimler’s Sprinter vans and Smart cars, or BMW’s MINI models since those aren’t considered luxury vehicles.
Mercedes also has its newly-redesigned GLK SUV heading to showrooms later this year while BMW will continue to push its new 3-Series model.
U.S. sales of BMW hit 23,940 last month while Mercedes increased 7.7 percent to 23,134. Lexus, who used to hold the top spot in the luxury segment for years fell 2.6 percent to 20,140.
[Source: Automotive News]
For the second straight month, Mercedes-Benz topped BMW in sales, bringing them just 1,600 units behind in annual deliveries to its German luxury counterpart. Both brands are trying to replace Lexus, who has been at the top of the luxury sales list for the past 11 years, and this years’ race is probably the closest.
With the tragic earthquake and tsunami hitting Japan back in March earlier this year, Lexus cars and SUVs were low in supply dropping their brand’s year-to-date sales 14-percent to 173,197. In November however, Lexus increased US deliveries by 6.7-percent. Meanwhile, Mercedes-Benz sales rose 47-percent in November to 26,796 to help them top BMW for two months in a row. BMW’s sales in November rose 7-percent bringing their November total to 21,521.
Looking at the year as a whole, BMW’s lead over Mercedes-Benz in sales is only 1,582 – so another strong month by Mercedes-Benz could catapult them over rival BMW to close off the year. Mercedes can attribute their recent boost in sales to their refreshed C- and M-Class vehicles. The C-Class Coupe has become a respectable rival to BMW’s 3-Series, and Mercedes is currently offering some very attractive lease specials.
[Source: Automotive News]