Mercedes Viano Interactive Ad Campaign is Extremely Clever – Video

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Inside Berlin’s Friedrichstrasse underground subway station, German luxury automaker Mercedes-Benz launched one of the more clever advertising campaigns we’ve seen to date. Dubbed “Key to Viano”, commuters are able to use their own vehicle keys to control the digital advertising displays. By recognizing car key signals through a radio receiver, a new film clip starts each… Continue Reading...

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