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 |  Mar 03 2010, 5:28 AM

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Debuting for the first time at the Geneva Auto Show is a line line of OEM accessories from Mercedes-Benz. Titled, MercedesSport, the individualization program includes parts and accessories, both aesthetic and performance-oriented. With Mercedes already offering AMG packages for many models, this expands a new line of parts to more models and allows Benz owners to shop a la carte, rather than have to purchase the whole, pricey AMG package.

Available for the new E-Class sedan, wagon, coupe and convertible are a line of MercedesSport products, including aero kits, spoilers and 18-inch wheels (offered in gloss black or chrome). In addition, some performance enhancing options are also available, like upgraded brakes and suspension components. Special trim items will also be offered. After the launch of the new line of products for the E-Class, Mercedes plans to offer MercedesSport packages for other models in the near future.

GALLERY: MercedesSport Equipped E-Class Sedan

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Read more on the MercedesSport individualization line after the jump:

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 |  Feb 26 2010, 12:37 PM

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Mercedes is continuing to put the focus clearly on its E-Class lineup and is preparing to launch a new MercedesSport line of individualization parts and accessories for these newest models at the Geneva Auto Show. More “show” than “go” these new parts are aimed at those who like the sporty high-performance AMG look, but who aren’t willing or just don’t care to cough up the extra cash for a big beefy motor.

Available for the new E-Class sedan, wagon, coupe and convertible are a line of MercedesSport products, including aero kits, spoilers and 18-inch wheels (offered in gloss black or chrome). In addition, some performance enhancing options are also available, like upgraded brakes and suspension components. Special trim items will also be offered.

Mercedes is planning to offer MercedesSport packages for other models in the near future. We’ll be sure to snap some pics of the new products when they debut next week at the Geneva Auto Show.

See our full Geneva Auto Show coverage starting Monday, March 1st.

Click here for AutoGuide’s live 2010 Geneva Auto Show coverage starting Monday, March 1st.

GALLERY: MercedesSport Individualization Program

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Official release after the jump:

Continue Reading…