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A Bugatti Veyron costs over $2 million, not exactly in the price range for the majority of people on this planet. So what happens when you really want to rock a Bugatti Veyron but can’t afford it? Convert your existing car to look like one, that’s how. This enthusiast in Palm Bay, Florida did exactly that, taking his ultra-dull Mercury Cougar and fabricating a whole new body onto it to resemble a Bugatti Veyron.
Based on the photos, we’re pretty darn impressed by the craftsmanship that went into the project, even if the idea is ridiculous. The builder states that a one-inch tubular steel-frame was glassed onto the Cougar along with plenty of composite and fiberglass to construct the Bugatti body. Along with the Veyron body conversion, the owner had it repainted in Ferrari red and black, with a two-tone scheme found on genuine Veyrons.
Other than the 20-inch staggered wheels, the rest of the car is stock. That means you’ll get to look the part of sporting a Bugatti, but miss out on the performance that the Veyron is notorious for. The stock Cougar 2.5L V6 is packing 120,000 miles too, so we hope whoever ends up buying it off eBay gets themselves a motor swap… maybe one from a Veyron? Nah, that would just be silly; who would want to do such a thing?
GALLERY: Mercury Cougar Converted Bugatti Veyron
Normally we have huge gripes about an awesome concept with poor execution, but this time we can’t bring ourselves to complain. OK, sure it’s not exactly at the top of our list of things to do – nor would we be the ones forking out the cash for it – but we can’t say it’s the most horrible idea in the world. Is it bad? Sure. Is it awful? Maybe. Is the finished product really that bad? Not really.
Starting with a 1999-2002 Mercury Cougar, some aspiring entrepreneur came up with a Bugatti Veyron kit car. It’s clearly a whole lot of fibreglass work to do the conversion, and at the end of the day you’re still missing all the performance the Veyron has to offer, and we’re not even getting into the interior amenities. But hey, if you’ve got $89,000 lying around and you live to fake the funk this kit car may be for you.
Or if you just live in some real rural area where no one would be the wiser, this may be the best investment you’ve ever done.
GALLERY: Bugatti Veyron Kit Car
The very last Mercurys might be rolling off the assembly lines as this blog is posted, but the brand will likely have a long future yet, at least in classic car circles.
If marques like Edsel, Plymouth and Studebaker are anything to go by, then Mercurys will likely resonate with collectors and car enthusiasts long after the name becomes a distant memory amongst regular consumers. Mercury also has a number of cars produced in it’s 72 year existence that will likely attract more collector attention than most.
The 1940s ‘woodie’ wagons and convertibles are highly prized among collectors, while the 1949-51 ‘Bathtub’ Mercurys have long been a favorite with custom car fans. Cars like the Cyclone, Cougar (shown) and Marauder also rank among the best of the muscle car era.
And prices seem to reflect a growing demand for Mercurys on the auction circuit. Not too long ago, a 1969 Cougar (a luxury XR7, not a performance oriented Eliminator), went under the gavel for almost $100,000 at one of Mecum’s Auctions, while RM sold a 1946 Mercury Sportsman Woodie for a staggering $368,000.
But there are those that believe it will be tough for Mercury to perhaps resonate with tomorrow’s collectors who might have little idea of the brand’s storied history. However, Garry Bennett, V-P of Consignment for Barrett-Jackson, believes that the brand will follow in the manner of some other ‘orphan’ makes, with certain cars especially, attracting a following. Not too long ago he said, “the fact that they’re going to discontinue [Mercury], it’s going to create new awareness.”