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 |  Jun 02 2010, 3:02 PM


Mercury, we hardly knew ye – as anything more than a place where re-badged Ford products could linger in obscurity, serving their purpose as rental cars and female-marketed A-to-B transportation. After 71 years, this model is no longer sustainable, and Automotive News reports that today, Mercury will be sent to the great garage in the sky, next to Saturn, Pontiac, Oldsmobile and Plymouth.

Mercury sales fell 74 percent from 2000 through 2009 and dropped 11 percent in May. “Sales had sunk too low to keep Mercury around,” John Wolkonowicz, an auto analyst with IHS Global Insight in Lexington, Mass, told Automotive News. “The volumes are now probably too small for it to be profitable.”

Key Mercury models like the Grand Marquis and Milan are set to end production at the end of 2010, leaving Mercury without two crucial products.

[Source: Automotive News]