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It’s official. Ford has announced that production of Mercury vehicles for retail customers will end on Sunday, October 10 this year. It’s not entirely the end of Merc manufacturing – vehicles will continue to roll off the assembly lines for a few more months, but they will be aimed strictly at fleet buyers – rental car companies, government agencies and the like.
But even as production winds down, there actually seems to be fewer deals to be had – including the loss of bonus cash offers – quite extraordinary, since sales of Mercury vehicles have spiked recently. In August, the brand sold 9,039 vehicles for the month, comprising 2,976 Mariner SUVs, 2013 Milan mid-size sedans, 651 Mountaineer SUVs and, get this, 3,399 Grand Marquis full-size sedans – proving that even on its deathbed the old body-on-frame rear drive mastadon is just as much a gravy boat now as it ever was.
Although production will be ending on Sunday, Mercury dealers will still be selling cars as long as inventory remains available. So if you fancy getting yourself one of the last examples of Ford’s original medium priced brand, better get your skates on. Here’s some of the offers currently being pedaled by dealers and good at least through Monday next week.
- 2010 Mercury Grand Marquis: 0% for 36 months, plus $1,000 bonus cash and two years of free maintenance, or $4,000 in total cash back .
- 2010 Mercury Mariner: 0% for 60 months and two years of free maintenance, or $2,000 in total cash back .
- 2010 Mercury Mountaineer: 0% for 36 months, plus $1,000 bonus cash and two years of free maintenance, or $3,000 in total cash back .
- 2010 Mercury Milan: 0% for 60 months and two years of free maintenance.
- 2011 Mercury Milan: 0% for 60 months, or $2,000 cash back.
- 2011 Mercury Mariner: 0% for 60 months, or $2,000 cash back
[Source: USA Today/Drive On]
Mercury, we hardly knew ye – as anything more than a place where re-badged Ford products could linger in obscurity, serving their purpose as rental cars and female-marketed A-to-B transportation. After 71 years, this model is no longer sustainable, and Automotive News reports that today, Mercury will be sent to the great garage in the sky, next to Saturn, Pontiac, Oldsmobile and Plymouth.
Mercury sales fell 74 percent from 2000 through 2009 and dropped 11 percent in May. “Sales had sunk too low to keep Mercury around,” John Wolkonowicz, an auto analyst with IHS Global Insight in Lexington, Mass, told Automotive News. “The volumes are now probably too small for it to be profitable.”
Key Mercury models like the Grand Marquis and Milan are set to end production at the end of 2010, leaving Mercury without two crucial products.
[Source: Automotive News]