Transform your Mercury Cougar to a… Bugatti Veyron?

Transform your Mercury Cougar to a… Bugatti Veyron?
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Normally we have huge gripes about an awesome concept with poor execution, but this time we can’t bring ourselves to complain. OK, sure it’s not exactly at the top of our list of things to do – nor would we be the ones forking out the cash for it – but we can’t say it’s… Continue Reading...

Mercury Name Disappears From Showrooms As Brand Officially Dies

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Mercury Name Disappears From Showrooms As Brand Officially Dies
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After 71 years of acting as Ford’s middle child, the final nail in the Mercury coffin was pounded in, as dealers removed all remnants of Mercury logos and signs from their dealerships, marking the end of the brand’s existence once and for all. Mercury vehicles ended production in October, although a final order for government… Continue Reading...

Demand for Mercury Models Rising in Collector Car Circles

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Demand for Mercury Models Rising in Collector Car Circles
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And prices seem to reflect a growing demand for Mercurys on the auction circuit. Not too long ago, a 1969 Cougar (an XR7, not an Eliminator), went under the gavel for almost $100,000. Continue Reading...

Last Mercury for Retail Sale to be Built This Sunday, October 10

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Last Mercury for Retail Sale to be Built This Sunday, October 10
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But even as production winds down, there actually seems to be fewer deals to be had – including the loss of bonus cash offers – quite extraordinary, since sales of Mercury vehicles have spiked recently. Continue Reading...

Ford Cutting 10% Of Dealer Network

Ford Cutting 10% Of Dealer Network
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Ford is looking to cut another 300 dealers as part of an effort to increase profitability. The move comes as part of a move to wind down its Mercury brand, and consolidate its sales network amid decreased demand for cars. “The dealers are full partners in every decision the company makes,” said Jim Farley, Ford’s group… Continue Reading...

Lincoln-Mercury and Buick Top Latest Customer Satisfaction Survey

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Lincoln-Mercury and Buick Top Latest Customer Satisfaction Survey
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A new report detailing customer satisfaction in the auto industry has just been released, with domestic brands Lincoln-Mercury and Buick taking the top spots. The annual American Customer Satisfaction Index survey points to a slight decline overall in consumers’ satisfaction with their vehicles, but shows strong results for domestic automakers. In total, the satisfaction index… Continue Reading...

Consumers Reports Compiles List Of Cars Still Available With Manual Transmission

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Consumers Reports Compiles List Of Cars Still Available With Manual Transmission
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Car and Driver’s campaign to “Save the Manuals” campaign is spreading, with Consumers Reports doing their part for the movement by compiling a comprehensive list of all new cars available with a manual gearbox. A few years ago, you could find some real oddities with a stick shift – a BMW X5 for example. Now, the list… Continue Reading...

Lincoln, Mercury Concept Cars Up For Auction

Lincoln, Mercury Concept Cars Up For Auction
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Five Lincoln concept cars, as well as one Mercury concept will go up for auction at RM’s Sports & Classics of Monterey on August 12th. The six concepts are being sold by Ford Motor Co. through RM Auctions, a well known auction house that regularly handles ultra high end vehicles. All vehicles, except the Lincoln… Continue Reading...

Mercury Beats Lincoln Sales In June

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Mercury Beats Lincoln Sales In June
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The taste of irony must be bitter for Ford Motor Co, as its dying Mercury division outsold Lincoln, Ford’s luxury division, in the month of June. Mercury sales were up 26.2% compared to June, 2009, while Lincoln sales dropped 11% in that same time period. Leading the charge was the Mariner SUV, which reported a… Continue Reading...

Ford Likely to Keep Two-Thirds of Mercury Customers, But Will They Go to Lincoln?

Ford Likely to Keep Two-Thirds of Mercury Customers, But Will They Go to Lincoln?
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While Ford‘s decision to cut the Mercury brand from its lineup makes good business sense, the long term benefits come with a more immediate down side. In an increasingly competitive market, by eliminating the Mercury brand Ford is also potentially eliminating 92,299 sales. According to Edmunds.com CEO Jeremy Anwyl, Ford should keep roughly two-thirds of… Continue Reading...

With Mercury Gone, Ford Will Expand Lincoln With Compact Car, EcoBoost Engines in Every Model

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With Mercury Gone, Ford Will Expand Lincoln With Compact Car, EcoBoost Engines in Every Model
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Ford continues to work its marketing magic, directing focus away from the fact that its shutting-down the Mercury brand and putting the spotlight on a bright future for Lincoln. The Blue Oval has announced that by the end of this year production of Mercury models will cease, helping Ford reduce costs while and put more… Continue Reading...

Report: Mercury Almost Certain To Be Axed At Dealer Meeting

Report: Mercury Almost Certain To Be Axed At Dealer Meeting
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Mercury, we hardly knew ye – as anything more than a place where re-badged Ford products could linger in obscurity, serving their purpose as rental cars and female-marketed A-to-B transportation. After 71 years, this model is no longer sustainable, and Automotive News reports that today, Mercury will be sent to the great garage in the… Continue Reading...

Ford Fusion, Mercury Milan Being Investigated for Toyota-Like Floor Mat Issues

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Ford Fusion, Mercury Milan Being Investigated for Toyota-Like Floor Mat Issues
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Ford‘s Fusion sedan and Mercury Milan are currently under investigation by the National Highway Traffic Safety Administration (NHTSA) for accessory floor mats that can become stuck. The investigation involves 249,301 Fusion and Milan models from the 2010 model year where an accessory floor mat may entrap the accelerator pedal – in essence causing a sticking… Continue Reading...

Report: Ford Wants To Kill Off Mercury This Summer

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Report: Ford Wants To Kill Off Mercury This Summer
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Mercury‘s glory days are long over, with the brand lacking anything exciting or unique since the muscle car era. With the Grand Marquis scheduled to die alongside its customer base, and every other Mercury product available right next door at the Ford showroom, the storied brand is set to be euthanized by its parent company, Ford… Continue Reading...

Report: Mercury to Revive Tracer Name for New Focus-Based Compact

Report: Mercury to Revive Tracer Name for New Focus-Based Compact
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With Ford President Mark Fields has already confirmed that Mercury will get a new compact model based on the new Focus platform and now it seems that car’s name has gone public. According to a report by Automotive News, Mercury intends to bring back the Tracer name. This certainly makes sense as the the Tracer… Continue Reading...

Report: Ford Planning Focus-Based Mercury Model

Report: Ford Planning Focus-Based Mercury Model
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Ford is looking to inject some lift into the middling Mercury brand with a new compact car, based on the Ford Focus. While it’s not clear if the model will be a version of the Focus, after all, Ford is planning a total of 10 Focus-based models for the U.S., it is the most likely…. Continue Reading...

Ford Sales Up 33% in December, Market Share Increased in 2009

Ford Sales Up 33% in December, Market Share Increased in 2009
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Ford ended 2009 with its highest sales month since May 2008 while gaining its first year-end market share gain since 1995. Sales were up in every product category in December 2009 as Ford recorded a 33 percent sales increase compared to the same month in 2008. Ford, Lincoln and Mercury sales totaled 179,017 in December…. Continue Reading...

Ford Posts Surprising Sales Gain of 2% In July

Ford Posts Surprising Sales Gain of 2% In July
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With the current state of affairs in the auto industry, smaller than expected losses have been cause to celebrate, so imagine the party the folks over at Ford must be having right now as the company announced today that it actually posted a sales gain. Last month Ford’s 10 percent loss was seen as a… Continue Reading...

Report: Ford Confirms EcoBoost 4-Cylinder With At Least 230 Horsepower

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Report: Ford Confirms EcoBoost 4-Cylinder With At Least 230 Horsepower
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Ford has just confirmed that it will bring an EcoBoost 4-cylinder engine to marker starting next year. The new engine will be a 2.0-liter gasoline four-cylinder and use a turbocharger to deliver at least 230hp and 240 ft-lbs of torque. Much in the way that the 365-hp EcoBoost V6 delivers V8 power with V6 duel-economy,… Continue Reading...

Mercury Sable Latest Recession Casualty

Mercury Sable Latest Recession Casualty
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The last Mercury Sable will roll off the assembly line this Thursday. The latest casualty of the worldwide economic downturn, the Mercury-branded Taurus has been produced alongside its vastly more popular brother since 1986 – with a short production stoppage in 2006. While Ford recently unveiled an all new Taurus, the decision was made to… Continue Reading...

Ford One-Ups GM with “Ford Advantage Plan” Incentive

Ford One-Ups GM with “Ford Advantage Plan” Incentive
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Just as General Motors announced it’s GM Total Confidence plan earlier today, Ford is getting into the incentive game with its new Ford Advantage Plan. The “Plan” one-ups GM’s offer by covering 12 months of car payments for anyone who loses their job. Better still, the Ford will make those payments up to $700. “Consumers… Continue Reading...
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AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.

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