AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
The analysts and number crunchers at Bank of America/Merrill Lynch released the findings of their latest Car Wars study, a report that tracks industry product trends. The results are surprising; market-share fluctuations are expected to remain small. But Ford and Honda are both projected to gain in the coming years with Nissan on track to lose share.
Over the next three years, the pace of new model introductions in the U.S auto market is expected to pick up. Ford Motor Co. and General Motors Co. are taking the lead, according to a Bank of America-Merrill Lynch report.
The categories likely to have the highest proportion of new models are small cars, crossovers and luxury cars according to a Merrill Lynch report.
Between 2012 and 2015, GM and Ford will have the highest model replacements. Both companies are replacing current models at a rate of 29 percent.
Bank of America-Merrill Lynch is predicting GM’s product launch rate will lead to a stabilization, and possible small increases, of its 19.1 percent share of the U.S. market.
“Ford’s recent gains should continue, but at a more measured pace, supported by a solid, consistent product cadence,” the report said. Japanese (automakers’) product cycles are generally converging to the industry average, indicating large share gains are over.”
[Source: The Detroit News]
According to a recent report on the auto industry, published by Merrill Lynch, Ford is poised to surpass General Motors and become the top-selling automaker in the U.S. over the next four years. The reason for Ford’s forecasted success is its new line of products, including the Fiesta sub-compact (pictured above).
Currently Ford holds a 16.1 percent share in the U.S. market, surpassing Toyota for the number two spot. The Annual Merrill Lynch Car Wars study predicts that Ford’s share will increase an additional two percent, while General Motors will decline significantly, possibly by as much as five percent, putting it in the 15-16 percent range.
And if the folks at GM think they have it tough, they just need to look at Chrysler, which is predicted to drop 6 points, cutting the company’s market share in half.
Along with Ford, the big winners over the next four years are expected to be Honda and Hyundai/Kia, which will each gab an additional three percent of the market.
European brands are expected to remain steady, despite a long list of new products that Volkswagen will introduce.